Location: Convene, 101 Park Avenue, New York, NY 10178
Time: 1:30 p.m. – 4:30 p.m.
The IPR Research Symposium is our special way of saying thank you to our supporters. Attendees are invited to listen to and discuss the latest public relations research findings with authors, fellow practitioners and educators.
2016 IPR Research Symposium in NYC
Renewing Our Promise: Public Relations’ Mandate to Champion Diversity for Our Organizations and Our Publics presented by Dean Mundy, Ph.D., University of Oregon, Assistant Professor at the University of Oregon
Download Presentation (PDF): Renewing Our Promise: Public Relations’ Mandate to Champion Diversity for Our Organizations and Our Publics
Millennial Communication Professionals: Enriching Their Bright Promise for our Future presented by Bruce Berger, Ph.D.,Professor Emeritus, University of Alabama, and Juan Meng, Ph.D., Director of UGA ADPR China Program and Associate Professor at the University of Georgia
The Science of Influence: How Social Media Affects Decision Making in the Healthcare, Travel, Financial and Retail Industries presented by Marcia DiStaso, Ph.D., Director of IPR Social Media Research Center and Associate Professor at Pennsylvania State University
“What Competencies Does the PR Industry Need in Future? Results of the Global Communications Report” presented by Fred Cook, CEO of Golin and Director of the USC Center for Public Relations and a Professor of Professional Practice in the Annenberg School at the University of Southern California
Download Presentation (PDF): “What Competencies Does the PR Industry Need in Future? Results of the Global Communications Report”
Building an Engaged Workforce: The Impact of Organizational Leadership and Strategic Internal Communication, presented by Rita Men, Ph.D., Chief Research Editor of IPR’s Organizational Communication Research Center and Assistant Professor at the University of Florida
Download Presentation (PDF): Building an Engaged Workforce: The Impact of Organizational Leadership and Strategic Internal Communication
Pathfinder Award Presentation: Hyperglobalization and Hyperdemocratization: Implications for Public Relations, presented by Dejan Verčič, Ph.D., Professor and Head of Centre for Marketing and Public Relations at the University of Ljubljana, Slovenia
Download Presentation (PDF): Pathfinder Award Presentation: Hyperglobalization and Hyperdemocratization: Implications for Public Relations
Featured Speakers Include:
Bruce K. Berger, Ph.D., APR, is Professor Emeritus of Advertising & Public Relations in the College of Communication and Information Sciences at the University of Alabama. In addition to being the Founding Director of The Plank Center for Leadership in Public Relations, he serves as its Research Director. Before entering academia, Bruce was a PR professional and executive for 20 years. Bruce is a Trustee of the Institute for Public Relations and received its Pathfinder Award for career contributions to scholarly public relations research in 2012.
Fred Cook, CEO of Golin and Director of the USC Center for Public Relations and a Professor of Professional Practice in the Annenberg School at the University of Southern California. As the visionary for the agency, and an employee of 30 years, Fred is constantly thinking of ways to help Golin and its clients compete in a constantly evolving world. To that end, in 2011 — in an effort to address the dramatic changes taking place in the communications industry — Fred created Golin’s revolutionary g4 model. This structure transformed our agency from a hierarchy of generalists to communities of specialists and inspired others to rethink the way they work.
Marcia DiStaso, Ph.D., Director of IPR Social Media Research Center and Associate Professor at Pennsylvania State University. Prior to entering academia, DiStaso worked in management and as a high-net-worth stock broker for the global investment management firm T. Rowe Price. She also has experience in agency (at Ketchum), nonprofit (at the American Red Cross), and university (at University of South Florida) public relations. She currently has an active consulting business primarily focusing on social media. Additionally, she has taught in higher education for over eleven years including appointments at the University of South Florida, the University of Miami, and Pennsylvania State University, where she won the Association for Education in Journalism and Mass Communication Promising Professor Award.
Rita Men, Ph.D., Chief Research Editor of IPR’s Organizational Communication Research Center and Assistant Professor at the University of Florida. Men’s background is based primarily in corporate communication research and consulting. Her research interests include internal communication, leadership communication, public engagement, measurement and evaluation, relationship/reputation management, and social media public relations. Accredited in public relations and as a Page Up member of the Arthur W. Page Society, Men’s professional experience includes corporate communication, marketing, and public relations research. She has worked internationally with Alibaba Group, Inc., Ketchum, Inc., and others.
Juan Meng, Ph.D., Director of UGA ADPR China Program and Associate Professor in Public Relations at the University of Georgia. Dr. Meng’s current research focuses on leadership in public relations, talent management and leadership development. Dr. Meng has received more than $190,000 in funding grants to support her research in the past six years. She has published her research in leading scholarly journals and books in public relations and communication management. Meng is a Plank Scholar at the Plank Center for Leadership in Public Relations. She is the co-editor of the scholarly book based on a funded global public relations leadership research project, Public Relations Leaders as Sensemakers: A Global Study of Leadership in Public Relations and Communication Management.
Dean Mundy, Ph.D., University of Oregon, Assistant Professor at the University of Oregon. Before entering academia, Mundy spent approximately 10 years in the corporate world, primarily at the Coca-Cola Company headquarters in Atlanta, where he worked for the corporate treasury, core-brand market analysis team, and international McDonald’s account. He also worked for Accenture Consulting (formerly Andersen Consulting) as a business process consultant for a national “model banking” project and for Nortel Networks as a media relations analyst and corporate spokesperson for the southeastern U.S.
Pathfinder Award Winner:Dejan Verčič, Ph.D., Professor and Head of Centre for Marketing and Public Relations at the University of Ljubljana, Slovenia. He was a Fulbright scholar at the San Diego State University in In 2013-2014. Verčič has published 11 books, and has written more than 300 articles, book chapters, monographs, reviews, and conference papers. His recent books are Culture and Public Relations (2012), The Global Public Relations Handbook: Theory, Research, and Practice (2003, 2009), Public Relations Metrics: Research and Evaluation (2008). In 2000 and in 2010, Verčič received special awards by the Public Relations Society of Slovenia, and in 2001 he was awarded the Alan Campbell-Johnson Medal for outstanding service to international public relations by the UK Chartered Institute of Public Relations.