The Value of Reputation – How to Build It and Avoid Risks
September 22, 2005, Henley Management College, UK
Click on the links below to preview or download the presentations.
Dr Kevin Money, Director of School for Reputation and Relationships, Henley Management College and Sandra Macleod, Institute for Public Relations Trustee
Reputation Can Add Value: A leading reputation analyst, Professor Charles Fombrün presents the latest research from the US, Europe and the UK on how reputation can add value to your business. Fombrün showcases the latest thinking on building a good reputation as well as avoiding a damaging one and explores how reputation measurement can differ in different industries and countries.
General Motors – An Automotive Perspective: Gary Grates, Vice President-Communications for General Motors and a Trustee of the Institute for Public Relations, brings the perspective of the world’s largest player in the hyper-competitive auto industry — where reputation is perhaps the last sustainable advantage. Grates explains how reputation is being nourished and protected internally as well as externally.
Reputation As A ‘Material’ Intangible Asset: Dr Kevin Money, Henley Management College looks at how changes to company law, the Operating and Financial Review, require companies to report on issues that are material to their performance. Money presents Henley’s latest research on measures that allow companies to report on these material issues and put a value on intangible assets such as reputation, and looks at how companies can manage risks in order to build the value of their companies.
The Value Of Corporate Reporting: What should your company report include and what should it not? Alison Thomas presents PriceWaterhouseCoopers latest research on the value of corporate reporting and its link to share price. She explains what type of reporting is linked to positive reputation and share price and what type of reporting is not.
Johnson & Johnson – A Health Care Perspective: Raymond Jordan, Corporate Vice President for Johnson & Johnson and a Trustee of the Institute for Public Relations, discusses the reputation and risk management approach followed by this US-based health care products company whose corporate brand is known and trusted worldwide.
The Investors Perspective: What do investors want your company to do to be seen as a good investment? What are the key risks that can harm your reputation? Arif Zaman of Henley Management College presents his groundbreaking research among large investment funds.
Dr Kevin Money, Director of School for Reputation and Relationships and Director of the John Madejski Centre for Reputation, Henley Management College.