Grunig Lecture Series

Sixth Annual Grunig Lecture: “Ethics as Culture”

October 30, 2013 – 5 P.M. – 8 P.M.
Stamp Student Union Colony Ballroom, The University of Maryland, College Park

Dave SenayThe Sixth Annual Grunig Lecture, “Ethics as Culture,” will be presented by FleishmanHillard President and CEO Dave Senay on Wed., Oct. 30, at the University of Maryland.

This is the Institute for Public Relations’ premier event for professionals in the Washington, D.C. area. Co-hosted by the University of Maryland and the Council of Public Relations Firms, the lecture series honors the university’s James E. Grunig, Professor Emeritus, and Larissa A. Grunig, Professor Emerita.

Senay has worked across multiple communication practices throughout several regions of the world during his 30 years of PR work. He joined FleishmanHillard in 1984 as an account executive and has since taken on increasing responsibilities, becoming president and CEO of the firm in July 2006. He has participated in and/or led award-winning global account teams for telecommunications, biotechnology, and information to food, healthcare and automotive. Dave is the current Chair of the Council of Public Relations Firms. He was inducted into the PR News Hall of Fame in 2011.

Leading up to the lecture at 5:30 p.m. will be a series of more than 12 roundtable discussions. Topics range from missteps and recovery in the age of social media to agency vs. corporate PR – examining cultures, job roles, career paths.

Grunig Lecture Sponsor Logos

Agenda

Sixth Annual Grunig Lecture

October 30, 2013,  5 P.M. – 8 P.M.
Adele H. Stamp Student Union Ballroom, University of Maryland

5 P.M. – 7 P.M. –
Recommended Pre-Lecture Roundtable Discussion Topic

  1. Media Relations for Crisis Situations in Law Enforcement
    Kristin Fleckenstein, Communications Director, Anne Arundel County, MD States Attorney’s Office
  2. Leadership Responsibilities During Crises and the Critical Role Communication Executives Can and Should Serve
    Pat Philbin, President & CEO, Crisis1
  3. Communication Challenges and Successes in Financial Services
    Ryan Swann, Senior Advisor of Business Intelligence, Department of Treasury & SVP, 5linx Enterprises
  4. What Clients Really Want: Insights About How to Succeed When it Comes to Working in Teams and for Clients
    Peter Segall, Director, Edelman
  5. From Campaigns to Personal Usage
    Ashkon Eslami, Account Supervisor, Edelman Digital
  6. TBA
    Timothy Strachan, Attorney Advisor at FCC/Maryland Sports Radio Network
  7. Branded Content Best Practices
    Pat Wechsler, FleishmanHillard, SVP, Editor of TRUE, Director of Editorial and Corporate Content Strategy
  8. The Emerging Role of Public Affairs in a Global Economy
    Kris Balderston, FleishmanHillard SVP & Senior Partner, General Manager
  9. Youth Engagement as a PR Tool
    Danny Maiello, SVP & Partner, FleishmanHillard
  10. Celebrity Engagement – the Good, the Bad, and the Ugly
    Lisa Miller, SVP, FleishmanHillard
  11. The Changing Face of Integrated Campaigns
    Steven Kostant, SVP & Partner, FleishmanHillard
  12. Developing Strategic Message Content
    Mark Senak, SVP & Partner, FleishmanHillard
  13. Bridging the Communications Gap Between China and the U.S.
    Bill Black, FleishmanHillard
  14. Considering Grad School?
    Larry Parnell, Associate Professor and Program Director, GWU Masters in Strategic PR
  15. Communication in the Defense Sector
    Kimberly Ricker Martinez, Communications Manager, Lockheed Martin
  16. Fundraising in the Arts and Culture Sector
    Ryan E. Merkel, Manager for Individual Giving, Newseum
  17. The Business of PR: What Every Entry Level Needs to Know About Coming to Work for a High-Power Public Relations Firm
    John J. Seng, CEO & Founder, Spectrum

7 P.M. – 8 P.M. – Lecture
FleishmanHillard President & CEO Dave Senay will deliver the Sixth Annual Grunig Lecture, “Ethics as Culture.”

Past Lectures

6th Annual Grunig Lecture: Dave Senay

October 30, 2013
“Ethics as Culture”

6th Annual Grunig Lecture: “Ethics as Culture” Presentation (PPT Download)
6th Annual Grunig Lecture: “Ethics as Culture” Presentation (PDF)
6th Annual Grunig Lecture: “Ethics as Culture” Presentation Notes (PDF)

Dave Senay
Dave Senay
President & CEO, FleishmanHillard

Senay joined FleishmanHillard in 1984 as an account executive and has since taken on increasing responsibilities, becoming president and CEO of the firm in July 2006. He has participated in and/or led award-winning global account teams for telecommunications, biotechnology, and information to food, healthcare and automotive. Dave is the current Chair of the Council of Public Relations Firms. He was inducted into the PR News Hall of Fame in 2011.

 

President & CEO Dave Senay, who has worked across multiple communication practices throughout several regions of the world, said his “Ethics as Culture” presentation for the Sixth Annual Grunig Lecture might be his most important yet.

“I want to encourage you to tweet and video and photo and post your hearts out,” he said. “Let’s get this thing trending.”

The following are some of our favorite Tweets from the students, professors and practitioners who made up the audience.

2013 Grunig Lecture Tweets

6th Annual Grunig Lecture SponsorsCo-sponsored by the Institute for Public Relations, Council of Public Relations Firms and the University of Maryland, the free event took place on Oct. 30, in the Washington, D.C., area.

Leading up to the lecture was a series of 17 roundtable discussions, with topics ranging from missteps and recovery in the age of social media to agency vs. corporate PR.

Lecture

Below is Dave Senay’s lecture as captured by Alexander Glass.

Photos


Photo credit: Efe Abugo Photography

View more photos on the IPR Flickr Account.

5th Annual Grunig Lecture: Jack Martin

October 23, 2012
5th Annual Grunig Lecture: “Democratization of Data: From Research Insights to Effective Communication”

Jack MartinJack Martin
Hill + Knowlton Strategies

Jack Martin of Hill + Knowlton Strategies delivered the fifth annual Grunig Lecture, “Democratization of Data: From Research to Insights to Effective Communication.”  The 2012 Grunig Lecture was held on October 23, 2012 at The University of Maryland.

Jack is global executive chairman and chief executive officer of Hill + Knowlton Strategies. Prior to leading the global firm, Jack was founding chairman of Public Strategies, Inc., which was acquired by WPP of London in 2006 and merged with Hill + Knowlton in 2010.

Videos of the lecture are available below.

Table of Contents

How I Got Here

Importance of Measurement

Future of Public Relations Business

Democratization and Disintermediation

The Commodity Trap

Beware of Chasing Gadgets

Shaping the Future of This Business at an Earlier Age

What You Measure

4th Annual Grunig Lecture: Dr. Bruce K. Berger

October 16, 2011
4th Annual Grunig Lecture: “Employee Communication: Let’s Move from Knowing to Doing” [Transcript]

Dr. Bruce K. Berger
Reese Phifer Professor of Advertising & Public Relations, University of Alabama

3rd Annual Grunig Lecture: Dr. James E. Grunig

October 17, 2010
3rd Annual Grunig Lecture – “Public Relations Excellence 2010″ [Transcript]
3rd Annual Grunig Lecture [Audio/Podcast]
(Download by right-clicking and selecting “Save As”)

Dr. James E. Grunig
Professor Emeritus, University of Maryland
Research Fellow, Institute for Public Relations

Dr. Larissa A. Grunig
Professor Emerita, University of Maryland

2nd Annual Grunig Lecture [Panel]: Fernandez, Kraus, Pinkham and Wiese

October 1, 2009
Grunig Lecture Series Panel

“Integrating Strategic Communication with Public Affairs: When Public Affairs, Public Relations and Issues Management Converge”

Michael Fernandez
Vice President of Public Affairs, State Farm Insurance

Margery Kraus
President & CEO, APCO Worldwide

Douglas G. Pinkham
President, The Public Affairs Council

Arthur E.F. Wiese, Jr.
Vice President of Corporate Communications, Entergy Corporation

1st Annual Grunig Lecture: Richard Edelman

October 30, 2008
1st Annual Grunig Lecture: “Public Engagement” [On Edelman's 6 A.M. blog]

Richard Edelman
President & CEO, Edelman

I delivered the Grunig Lecture at the University of Maryland today to a group of students and their professors. My topic was the evolution of public relations into public engagement. I asserted that PR can become the discipline that melds strategy and communications, constituting an essential bridge between corporations and their stakeholders. I contended that PR must also be part of business strategy and policy formulation, in addition to being responsible for communicating the decisions. [Read more]