Business School Seminars

In cooperation with Henley Management College and PRWeek in the United Kingdom, the Institute for Public Relations annually presents a seminar on a topic of vital importance to business and communications leaders. As with all Institute educational programs, these Business School Seminars offer a powerful mix of theory and practice to fully engage participants in the science beneath the art of public relations.


Reputation & Leadership


November 25, 2008, Henley Business School, UK
PDF: Reputation Conference 2008
PDF: One Destination
PDF: Brand and Reputation: A Leadership Perspective

This program featured Elliot Schreiber, Clinical Professor of Marketing at Drexel University; Silla Maizey, Head of Corporate Responsibility at British Airways; and an extraordinary mix of European business leaders and academics recognized for their leadership on corporate reputation issues.


Authentic Reputation and the Creation of Value in Business Relationships


October 30, 2007, Henley Management College, UK
PDF: Reputation Conference 2007

This program featured Institute Chair Peter Debreceny, Trustee Gary Sheffer (General Electric), Dr. Shannon Bowen (University of Maryland), and an extraordinary mix of European business leaders and academics recognized for their leadership on corporate reputation issues. Friends and supporters of the Institute can register for the Henley event at a discount of £250 off the regular price of £750.


Managing Reputation Inside and Outside – From Research to Practice


October 12, 2006, Henley Management College, UK
PDF: Reputation Brochure 2008

This Business School Seminar, presented by the Institute in cooperation with Henley Management College and PRWeek-UK, takes place the day following the Institute’s International Distinguished Lecture.

Friends and supporters of the Institute, including those who attend the Lecture, can register for the Henley event at a discount of £250 off the regular price.


The Value of Reputation – How to Build It and Avoid Risks


September 22, 2005, Henley Management College, UK

Click on the links below to preview or download the presentations.

Chairman’s Welcome

Dr. Kevin Money, Director of School for Reputation and Relationships, Henley Management College and Sandra Macleod, Institute for Public Relations Trustee

Reputation Can Add Value: A leading reputation analyst, Professor Charles Fombrün presents the latest research from the US, Europe and the UK on how reputation can add value to your business. Fombrün showcases the latest thinking on building a good reputation as well as avoiding a damaging one and explores how reputation measurement can differ in different industries and countries.

General Motors – An Automotive Perspective: Gary Grates, Vice President-Communications for General Motors and a Trustee of the Institute for Public Relations, brings the perspective of the world’s largest player in the hyper-competitive auto industry — where reputation is perhaps the last sustainable advantage. Grates explains how reputation is being nourished and protected internally as well as externally.

Reputation As A ‘Material’ Intangible Asset: Dr Kevin Money, Henley Management College looks at how changes to company law, the Operating and Financial Review, require companies to report on issues that are material to their performance. Money presents Henley’s latest research on measures that allow companies to report on these material issues and put a value on intangible assets such as reputation, and looks at how companies can manage risks in order to build the value of their companies.

The Value Of Corporate Reporting: What should your company report include and what should it not? Alison Thomas presents PriceWaterhouseCoopers latest research on the value of corporate reporting and its link to share price. She explains what type of reporting is linked to positive reputation and share price and what type of reporting is not.

Johnson & Johnson – A Health Care Perspective: Raymond Jordan, Corporate Vice President for Johnson & Johnson and a Trustee of the Institute for Public Relations, discusses the reputation and risk management approach followed by this US-based health care products company whose corporate brand is known and trusted worldwide.

The Investors Perspective: What do investors want your company to do to be seen as a good investment? What are the key risks that can harm your reputation? Arif Zaman of Henley Management College presents his groundbreaking research among large investment funds.

Conclusions
Dr Kevin Money, Director of School for Reputation and Relationships and Director of the John Madejski Centre for Reputation, Henley Management College.