This statement of ethical standards and guidelines for public relations research was developed by a team of the Institute for Public Relations Measurement Commission headed by Shannon Bowen, Ph.D, John Gilfeather and Brad Rawlins, Ph.D. This statement was approved by the IPR Measurement Commission on March 7, 2012. This is a discussion document that will be further developed in the near future as proposed interim standards for ethics in research and measurement.
PDF: Ethical Standards and Guidelines for Public Relations Research and Measurement
Dr. Shannon Bowen, John Gilfeather, Dr. Brad Rawlins
Approved by IPR Measurement Commission
March 7, 2012