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    <title>Essential Knowledge Project</title>
    <link>http://www.instituteforpr.org/essential_knowledge/</link>
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    <dc:creator>sabowen@umd.edu</dc:creator>
    <dc:rights>Copyright 2008</dc:rights>
    <dc:date>2008-08-12T00:21:00-06:00</dc:date>
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      <title>New research gives us a gimpse inside ethical choices</title>
      <link>http://www.instituteforpr.org/essential_knowledge/detail/new_research_gives_us_a_gimpse_inside_ethical_choices/</link>
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      <description>New research on ethics presented at AEJMC Conference, Aug. 6 &#45; 9, 2008</description>
      <dc:subject>Ethics and public relations practice</dc:subject>
      <dc:date>2008-08-12T00:21:00-06:00</dc:date>
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    <item>
      <title>The mysterious interlinking of ethics and respect</title>
      <link>http://www.instituteforpr.org/essential_knowledge/detail/the_mysterious_interlinking_of_ethics_and_respect/</link>
      <guid>http://www.instituteforpr.org/essential_knowledge/detail/the_mysterious_interlinking_of_ethics_and_respect/#When:21:41:00Z</guid>
      <description>DISCUSSION: To what extent do you see reputation and ethics as intertwined factors of success?</description>
      <dc:subject>Ethics and public relations practice</dc:subject>
      <dc:date>2008-07-14T21:41:00-06:00</dc:date>
    </item>

    <item>
      <title>Mapping the Consequences of Technology on Public Relations</title>
      <link>http://www.instituteforpr.org/essential_knowledge/detail/mapping_the_consequences_of_technology_on_public_relations/</link>
      <guid>http://www.instituteforpr.org/essential_knowledge/detail/mapping_the_consequences_of_technology_on_public_relations/#When:15:04:00Z</guid>
      <description>From twitter to mash&#45;up media, new technology presents significant implications for public relations.The following paper examines what research tells us about a variety of emerging technologies and their impact on and implications for public relations.</description>
      <dc:subject>New technology and PR</dc:subject>
      <dc:date>2008-06-04T15:04:00-06:00</dc:date>
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    <item>
      <title>New PR ethics study out!</title>
      <link>http://www.instituteforpr.org/essential_knowledge/detail/new_pr_ethics_study_out/</link>
      <guid>http://www.instituteforpr.org/essential_knowledge/detail/new_pr_ethics_study_out/#When:18:20:00Z</guid>
      <description>New ethics article on counseling management</description>
      <dc:subject>Ethics and public relations practice</dc:subject>
      <dc:date>2008-05-13T18:20:00-06:00</dc:date>
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    <item>
      <title>Crisis Communication and Social Media</title>
      <link>http://www.instituteforpr.org/essential_knowledge/detail/crisis_communication_and_social_media/</link>
      <guid>http://www.instituteforpr.org/essential_knowledge/detail/crisis_communication_and_social_media/#When:14:02:00Z</guid>
      <description>This entry begins a discussion of the role and use of social media in crisis communication.</description>
      <dc:subject>Crisis communications</dc:subject>
      <dc:date>2008-04-02T14:02:00-06:00</dc:date>
    </item>

    <item>
      <title>PR Tactics Addresses Trust</title>
      <link>http://www.instituteforpr.org/essential_knowledge/detail/pr_tactics_addresses_trust/</link>
      <guid>http://www.instituteforpr.org/essential_knowledge/detail/pr_tactics_addresses_trust/#When:21:44:00Z</guid>
      <description>Several articles have been published in PRSA&apos;s PR Tactics that spotlight the issue of trust.</description>
      <dc:subject>Trust and credibility</dc:subject>
      <dc:date>2008-03-26T21:44:00-06:00</dc:date>
    </item>

    <item>
      <title>Asking for YOUR ethics experiences!</title>
      <link>http://www.instituteforpr.org/essential_knowledge/detail/asking_for_your_ethics_experiences/</link>
      <guid>http://www.instituteforpr.org/essential_knowledge/detail/asking_for_your_ethics_experiences/#When:15:09:00Z</guid>
      <description>Need ethics examples from practitioners!</description>
      <dc:subject>Ethics and public relations practice</dc:subject>
      <dc:date>2008-03-24T15:09:00-06:00</dc:date>
    </item>

    <item>
      <title>Consolidated Research Agendas</title>
      <link>http://www.instituteforpr.org/essential_knowledge/detail/consolidated_research_agendas/</link>
      <guid>http://www.instituteforpr.org/essential_knowledge/detail/consolidated_research_agendas/#When:16:05:00Z</guid>
      <description>Who’s working on what? 
 
This downloadable matrix provides a five&#45;year view of research completed or planned by major public relations organizations. 
 
It is necessarily a work in progress, and always will be. We’d welcome input, correction and additions from knowledgeable parties.</description>
      <dc:subject>Consolidated Research Agendas</dc:subject>
      <dc:date>2007-12-06T16:05:00-06:00</dc:date>
    </item>

    <item>
      <title>Ethics and Public Relations</title>
      <link>http://www.instituteforpr.org/essential_knowledge/detail/ethics_and_public_relations/</link>
      <guid>http://www.instituteforpr.org/essential_knowledge/detail/ethics_and_public_relations/#When:16:47:01Z</guid>
      <description>The central purpose of this article is to provide an overview of ethics in public relations. I review the evolution of public relations ethics, the current state of practice, and the thoughts of ethicists.</description>
      <dc:subject>Ethics and public relations practice</dc:subject>
      <dc:date>2007-10-30T16:47:01-06:00</dc:date>
    </item>

    <item>
      <title>Crisis Management and Communications</title>
      <link>http://www.instituteforpr.org/essential_knowledge/detail/crisis_management_and_communications/</link>
      <guid>http://www.instituteforpr.org/essential_knowledge/detail/crisis_management_and_communications/#When:16:37:01Z</guid>
      <description>Crisis management is a critical organizational function.  Failure can result in serious harm to stakeholders, losses for an organization, or end its very existence.</description>
      <dc:subject>Crisis communications</dc:subject>
      <dc:date>2007-10-30T16:37:01-06:00</dc:date>
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