http://www.instituteforpr.org/essential_knowledge/ en desk@wieck.com Copyright 2009 2009-05-20T22:23:00-06:00 http://www.instituteforpr.org/essential_knowledge/detail/irrational_trust_rawlins/ http://www.instituteforpr.org/essential_knowledge/detail/irrational_trust_rawlins/#When:22:23:00Z This paper contrasts rational trust and the sudden and dramatic actions of irrational trust. Trust and Credibility 2009-05-20T22:23:00-06:00 http://www.instituteforpr.org/essential_knowledge/detail/change_theory/ http://www.instituteforpr.org/essential_knowledge/detail/change_theory/#When:19:13:01Z Virtually everything done in the professional field of public relations is related to the accomplishment of change, whether changes of attitudes, opinions, or behaviors. Even when the public relations mission is to maintain existing relationships that contribute to customer, legislator or public support, knowledge of the factors relating to the way social change takes place gives the practitioner an edge in management counseling and in public relations planning. This section summarizes theories and change models, discusses change management and tips on how management can stay open to change. Change Theory 2009-04-28T19:13:01-06:00 http://www.instituteforpr.org/essential_knowledge/detail/social_media_and_strategic_considerations/ http://www.instituteforpr.org/essential_knowledge/detail/social_media_and_strategic_considerations/#When:21:50:00Z What are the strategic implications of social media for managing the public relations function? New Technology and PR 2009-04-22T21:50:00-06:00 http://www.instituteforpr.org/essential_knowledge/detail/diversity_and_public_relations_practice/ http://www.instituteforpr.org/essential_knowledge/detail/diversity_and_public_relations_practice/#When:15:44:00Z This essay discusses the accelerating influence of diverse groups on the domestic and international practice of public relations. It provides definitions of diversity; the knowledge and skills that practitioners need to relate to diverse publics; diversity models for public relations executives; and the need for requisite variety in the public relations industry. Diversity and Public Relations Practice 2009-04-09T15:44:00-06:00 http://www.instituteforpr.org/essential_knowledge/detail/personal_influence_model_falconi/ http://www.instituteforpr.org/essential_knowledge/detail/personal_influence_model_falconi/#When:21:08:01Z A public relator's personal relationships network has always been considered an essential (when not the essential) part of her/his professional assets. Where and when it is also described as a model of practice, it seems to be the most universally adopted, quite contrary to the stereotype that it is mostly practiced in Asia. Personal Influence Model 2009-03-25T21:08:01-06:00 http://www.instituteforpr.org/essential_knowledge/detail/global_public_relations/ http://www.instituteforpr.org/essential_knowledge/detail/global_public_relations/#When:20:54:01Z Many types of organizations virtually and physically interact and communicate with publics and/or audiences outside their own country of origin to build a dynamic set of relationships. Trade, direct foreign investment, political coalitions, worthy global causes, information flow, and social networking, among other phenomena, are increasing the complexity of these relationships dramatically. Global Public Relations 2009-03-19T20:54:01-06:00 http://www.instituteforpr.org/essential_knowledge/detail/reactions_to_robert_reich/ http://www.instituteforpr.org/essential_knowledge/detail/reactions_to_robert_reich/#When:13:48:00Z Heath and Ni offer their reactions to comments by Robert B. Reich (Goldman School of Public Policy, University of California, Berkeley) in his paper, "The Case Against Corporate Responsibility." Corporate Social Responsibility 2009-03-10T13:48:00-06:00 http://www.instituteforpr.org/essential_knowledge/detail/consolidated_research_agendas/ http://www.instituteforpr.org/essential_knowledge/detail/consolidated_research_agendas/#When:16:05:01Z Who’s working on what? This downloadable matrix provides a five-year view of research completed or planned by major public relations organizations. It is necessarily a work in progress, and always will be. We’d welcome input, correction and additions from knowledgeable parties. Consolidated Research Agendas 2008-12-22T16:05:01-06:00 http://www.instituteforpr.org/essential_knowledge/detail/issues_management/ http://www.instituteforpr.org/essential_knowledge/detail/issues_management/#When:18:35:00Z Dr. Dougall’s article contains definitions, concepts, tips and insights on what research teaches us about issues management. As the paper explores selected concepts from contemporary business and communication scholars, readers are encouraged to post comments and to click on the links to the author’s original sources. Issues Management 2008-12-12T18:35:00-06:00 http://www.instituteforpr.org/essential_knowledge/detail/new_insights/ http://www.instituteforpr.org/essential_knowledge/detail/new_insights/#When:17:41:00Z Recent research in crisis communication. Crisis Communications 2008-12-10T17:41:00-06:00