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Trust and credibility
These pages explore what research teaches us about trust and credibility in public relations practice, and open a dialog among practitioners and academics. The core paper reviews academic and trade literature including how to develop, foster and maintain trust in an organization.
- Trust and PR Practice
- The purpose of this paper is to review the academic and trade literature on the concept of trust, in particular as it relates to the effective practice of public relations.
- PR Tactics Addresses Trust
- Several articles have been published in PRSA's PR Tactics that spotlight the issue of trust.
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