Institute for Public Relations

the science beneath the art of public relations™

Essential Knowledge Project

Corporate Social Responsibility

Corporate Social Responsibility
This essay discusses the perplexities and challenges of corporate social responsibility (CSR). The essay features the "what", "why", and "how" of CSR.
Reactions to Robert Reich
Heath and Ni offer their reactions to comments by Robert B. Reich (Goldman School of Public Policy, University of California, Berkeley) in his paper, "The Case Against Corporate Responsibility."
Corporate Social Responsibility: Three R’s
As we focus on the "triangle" of reputation, relationship, and responsive rectitude, we get a clear picture of the conditions and strategic presentation of organizations engaged proactively in the CSR movement. We have much to learn from scholarly literature. And, we can gain insights from heavily engaged organizations. There is a growing commitment to not view profit as being at odds with CSR. In fact, if we focus on doing the right thing and thinking about sustainable business activities as sustainable environment and markets, we come close to finding our directions on this crucial theme.
Corporate Social Responsibility: Different Fabrics
The purpose of this paper is to ground and expand the examination and appreciation of community relations, and to foster additional theorizing, research, and best practices.

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