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The Essential Knowledge Project provides a guide to existing public relations research and translates this knowledge into practitioners' language.
Research-based knowledge is critical to the maturation of public relations as a strategic management function and a profession. This knowledge base consists of introductory essays by noted scholars and links to a wide range of published research.
Users are welcome to access anything on the Institute for Public Relations' site for free, though there may be charges for some linked materials that are owned by other parties. We also hope you will provide feedback to help us and other users.
- Consolidated Research Agendas (1)This matrix presents a five-year view of public relations…
- Crisis communications (2)Crisis management and crisis communications are critical…
- Ethics and public relations practice (4)These pages provide an overview of what research teaches…
- New technology and PR (1)
- Trust and credibility (2)These pages explore what research teaches us about…
What's New
- The mysterious interlinking of ethics and respect0 comments 95 views
- Mapping the Consequences of Technology on Public Relations0 comments 768 views
- New PR ethics study out!2 comments 385 views
- Crisis Communication and Social Media0 comments 785 views
- PR Tactics Addresses Trust1 comment 752 views
- Asking for YOUR ethics experiences!1 comment 592 views
What's Popular
- Crisis Management and Communications11 comments 6587 views Rating: 4
- PR Tactics Addresses Trust1 comment 752 views Rating: 4
- Crisis Communication and Social Media0 comments 785 views Rating: 4
- Trust and PR Practice0 comments 2114 views Rating: 3
- Ethics and Public Relations8 comments 3039 views Rating: 3
- Consolidated Research Agendas1 comment 737 views Rating: 3