The Essential Knowledge Project provides a guide to existing public relations research and translates this knowledge into practitioners' language.

Research-based knowledge is critical to the maturation of public relations as a strategic management function and a profession. This knowledge base consists of introductory essays by noted scholars and links to a wide range of published research.

Users are welcome to access anything on the Institute for Public Relations' site for free, though there may be charges for some linked materials that are owned by other parties. We also hope you will provide feedback to help us and other users.

• Change Theory (1)
• Consolidated Research Agendas (1)
• Corporate Social Responsibility (3)
• Crisis Communications (3)
• Diversity and Public Relations Practice (1)
• Employee and Organizational Communication (1)
• Ethics and Public Relations Practice (5)
• Global Public Relations (1)
• Investor Relations (1)
• Issues Management (1)
• New Technology and PR (2)
• Personal Influence Model (1)
• Reputation (1)
• Trust and Credibility (3)