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Harold Burson
W. Ward White
Frank Ovaitt
Wendi Strong
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The Essential Knowledge Project provides a guide to existing public relations research and translates this knowledge into practitioners' language.
Research-based knowledge is critical to the maturation of public relations as a strategic management function and a profession. This knowledge base consists of introductory essays by noted scholars and links to a wide range of published research.
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- Ethics and Public Relations77 comments 47002 views Rating: 3
