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The Essential Knowledge Project provides a guide to existing public relations research and translates this knowledge into practitioners' language.
Research-based knowledge is critical to the maturation of public relations as a strategic management function and a profession. This knowledge base consists of introductory essays by noted scholars and links to a wide range of published research.
Users are welcome to access anything on the Institute for Public Relations' site for free, though there may be charges for some linked materials that are owned by other parties. We also hope you will provide feedback to help us and other users.
- Consolidated Research Agendas (1)This matrix presents a five-year view of public relations…
- Crisis communications (2)Crisis management and crisis communications are critical…
- Ethics and public relations practice (5)These pages provide an overview of what research teaches…
- New technology and PR (1)
- Trust and credibility (2)These pages explore what research teaches us about…
What's New
- New research gives us a gimpse inside ethical choices0 comments 109 views
- The mysterious interlinking of ethics and respect0 comments 168 views
- Mapping the Consequences of Technology on Public Relations0 comments 988 views
- New PR ethics study out!3 comments 484 views
- Crisis Communication and Social Media0 comments 871 views
- PR Tactics Addresses Trust1 comment 820 views
What's Popular
- New PR ethics study out!3 comments 484 views Rating: 5
- New research gives us a gimpse inside ethical choices0 comments 109 views Rating: 5
- Trust and PR Practice0 comments 2287 views Rating: 4
- Crisis Management and Communications11 comments 7306 views Rating: 4
- Ethics and Public Relations14 comments 3586 views Rating: 4
- PR Tactics Addresses Trust1 comment 820 views Rating: 4