Guidelines and Standards for Measuring the Effectiveness of PR Programs and Activities

1997, 2003 – This guidebook sets minimum standards when it comes to measuring and evaluating the effectiveness of specific short-term PR programs, strategies, activities and tactics against pre-determined outputs, outtakes and outcomes.

This is a Gold Standard paper that has been selected by the Commission on Public Relations Measurement & Evaluation for its expert contribution to the theoretical structure of measurement and evaluation. These preeminent papers have become part of the core curriculum for public relations practitioners, clarifying, systematizing and informing the way we think about research, measurement and evaluation.

Guidelines and Standards for Measuring the Effectiveness of PR Programs and Activities
Dr. Walter K. Lindenmann
1997, 2003

Posted in Measurement and Evaluation, [Research Library] and tagged .

2 Comments

  1. I discovered this link today. This information is helpful. I am sharing it with our college’s dean, my boss! Excellent work, all.

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