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Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

the science beneath
the art of public relations

The Investors Perspective

What do investors want your company to do to be seen as a good investment? What are the key risks that can harm your reputation? Arif Zaman of Henley Management College presents his groundbreaking research among large investment funds.

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