Speakers Bureau
Roster Of Available Speakers
Forrest W. Anderson Consultant
- Developing messages that work
- Research for evaluation
- Research for planning
- Setting measurable objectives
Donna Coletti Director, Market Research and International Communications
Texas Instruments Incorporated
- Measurement of PR against Corporate Objective
Kathryn Collins Director, Communications Research
General Motors Communications
- Special considerations -- doing global research well
- Reputation research and its importance to crafting messages
- Customer Surveys -- Media Satisfaction Research for Client-Side Process Improvement
- Employee Research -- Measuring What Matte
Pauline DraperSenior Vice President
Millward Brown Precis
- Why measure? - Media Analysis 101
- Global media analysis - not all markets are the same!
- Messaging
- Integrating PR measures into the bigger picture
- Brand tracking and other market research
- Word of mouth/li>
- Researching Corporate reputation
Marianne Eisenmann Director, Determinus
Chandler Chicco Agency
- Using research-based thinking for PR strategy and planning
- Metrics for measuring media results
- Designing scorecards to demonstrate the value of your public relations program
- Using research to manage stakeholder relationships
Toni Muzi Falconi
Chairman, Methodos spa
Adjunct Professor in Public Affairs, LUMSA University
- Accountability and Social Responsibility of Corporate Communication
- Strategic and Management Tools for the Corporate Communicator
- Communicative and Communicational Behavioural Models in Organizations
- How Many Are We in PR, and What's Our Economic Impact Worldwide
- New Thinking About Regulation of Public Relations -- Profession and Practices
Dr. David S. Geddes
Senior Vice President and Partner
Fleishman-Hillard
- Measurement 101: How to use research for the planning and evaluation of corporate communications programs
- Corporate reputation
- Balanced scorecards and key performance indicators
- Market research to understand your target audiences
- Understanding your internal audience through employee research
John Gilfeather
Executive Vice President
Stakeholder Management, North America TNS
- Corporate Reputation
Angela C. Jeffrey Vice President, Editorial Research
VMS
- New Research That Indisputably Proves the Power of PR
- Media Measurement & Metrics Made Easy - Why Precision Matters
- Leading Through Measurement - Linking Media Coverage with Business Outcomes
- PR and Marketing - Real-World Market-Mix Modeling Data Proves the Value of Media Coverage
Margery Kraus President and Chief Executive Officer
APCO Worldwide
- Corporate governance - What Smart Companies Are Doing to Re-establish Trust in Today's Business Environment
- Corporate reputation - What Role Communication Plays in Building Value for Today's Corporation
- Public affairs management - Understanding the Cross Section of Corporate Positioning, Issue Communication,
- Government Relations and Corporate Reputation
- Issue-based communications - Top 10 Best Practices in Issue Based Communications
- Market entry - What You Need to Know About Entering a New Global Market
Dr. Dean Kruckeberg Professor
University of Northern Iowa
- International Public Relations
- Public Relations Ethics
- Public Relations Professionalism
- Public Relations History
Fraser Likely Partner and President
Likely Communication Strategies Ltd
In-house professional development sessions for PR/Communication function staff on:
- Creating a Results-Based Plan & Scorecard for Measuring the PR/Communications Department'ss Overall Performance and Value
- Conducting Major Department Assessments: Communication Audits, Benchmarking, Management Reviews and Strategic Alignment
- Organizing the PR/Communications Department: Structure, Reporting, Capabilities and Resources
- Moving PR from a Focus on Communication to Supporting the Organization'a Strategy Execution Through Stakeholder Relationship Management
- Being a Leader - Not Just a Manager - of the PR/Communications Department
Contact Fraser Likely / 613-727-8555
Dr. Walter K. Lindenmann
Lindenmann Research Consulting
- How To Do PR Research On A Shoestring
- How To Conduct PR Research For Strategic Planning
- How To Set Up and Conduct A Communications Audit
- How To Measure and Evaluate PR Effectiveness
Sandra Macleod Chief Executive
Echo Research
- Reputation research: how to get started and connect the dots for management
- Brand tracking and ROI measurement
- Demonstrating communications effectiveness
- Anticipating risk and identifying the 'weak signals' that may cause problems aheadTracking influencers and advocates to build better relationships
- Management education on WHY PR matters
- Giving a voice, accountability and credibility to communicators
- Balance score-cards: where does PR fit in?
Kenneth D. Makovsky President
Makovsky & Company
- What price credibility
- Is your reputation changing with the times?
- 11 habits of highly effective leaders
- Public relations: management tool for the next millennium
- Developing a quality improvement program in your firm
- How to increase sales through public relations
- How to get you or your company noticed
- The art of negotiating
- Using public relations to help build your career
Thomas R. Martin Executive in Residence
College of Charleston Department of Communication
- Corporate Brand/Image Development; employee communication.
David MichaelsonPresident
Echo Research
- Using research in public relations
- Crisis research and measurement
- Understanding publics
- Measurement and evaluation systems
- Segmentation
Katharine Delahaye Paine CEO
K.D. Paine & Partners
- Management is from Mars, we're all from Venus -- how to measure your way up the corporate ladder
- Paradise by the dashboard light -- how to create a PR dashboard that will get you where you want to go
- 21st century PR tools -- A survival guide for the 21st century communicator
- Talk locally, measure globally -- how to set up an international evaluation program
- The Cyber Ruler -- how to measure image in cyber space, on the internet, etc.
- Social Capital -- what is it and how to increase it
- Measurement 101 -- the basics of measurement and evaluation
- It was a great show, or was it? -- how to measure events and sponsorships
- Measurement by watercooler -- how to measure internal communications
Dr. David Rockland Partner, Managing Director
Ketchum
- PR Measurement
- Consumer Trends
- U.S. Environmental Policies
Dr. Don W. Stacks Professor
School of Communication, University of Miami
- Crisis Communications
- Internal Communications
- Persuasion
- Interpersonal Relationships
- Nonverbal Messages
- Listening
- Evaluation Measurement (Research)
- Appraisals
Mark Weiner
Consultant
- Communication Investments: Winning on the ROI Front
- PR Research 101: a Primer for Public Relations Research (half-day)
- How Media Measurement Can Drive Global PR Strategy
- The New Science of Public Relations: A Contrarian's View to Delivering Meaningful Business Outcomes Through (research-based) PR
- Six Sigma and Public Relations: Research Applications for Improved PR Performance
- An Introduction to Integrated Marketing for PR Professionals
- Why Corporate Reputation Matters and How to Measure It
Jon White Consultant and Associate
Henley Management College
- Public Relations as Applied Psychology
- Strategic Decision-Making and Public Relations
- Helping Organisations to Work: the Contribution of Public Relations
- Effective Public Relations and Value Creation
- Techniques of Anticipation from Public Relations Practice
Ward White Managing Director
Marcus Foundation
- Three Nuggets from the "Body of Knowledge"
- Corporate Rumors... Avoid being whispered to death.
- What's New in IPR research this year.
- Two More Nuggets from the "Body of Knowledge."
Sean D. Williams Vice President Of Corporate Communications
National City Corporation
- Effective internal communications
- Intranet development and strategy
- Practical strategic planning simplified
