The always popular Pre-Conference Workshops return again in 2008 with a full-day planned for Wednesday, October 15. Morning workshops will take place from 9:30 a.m. until noon with afternoon workshops available between 1 p.m. and 4:30 p.m. Lunch will be provided for those who register for the pre-conference events.

9:30 a.m. - 12 Noon - Measurement 101 Pre-Conference Workshop
(Whipple Room - Grand Ballroom Area - Lobby Level)

The Summit's traditional pre-conference workshop involves an introduction to public relations research and measurement that includes a look at the various elements of the research process and contains introductory-level instruction on survey, descriptive and analytical research.

The instructional team for this workshop is Katie Delahaye Paine, President & CEO, KDPaine & Partners and Dr. Don W. Stacks, Professor and Director of the Public Relations Program, School of Communication, University of Miami.

9:30 a.m. – 12 Noon Measurement 201 Pre-Conference Workshop
(Langdon Room – Grand Ballroom Area – Lobby Level)

In this more advanced workshop on public relations research and measurement (designed for graduates of Measurement 101), participants will learn specific guidelines and approaches for collecting data that informs public relations strategy and measures its impact. Using case studies to show how research can be used for formative and evaluative purposes, this workshop will focus on using qualitative and quantitative methods for collecting useful data.

The instructional team for this workshop will be Dr. David Geddes, Senior Vice President & Partner, Fleishman-Hillard; Angela Jeffrey, Vice President – Editorial Research, VMS, and Dr. Brad Rawlins, Chair, Department of Communication, Brigham Young University.

12 Noon - Networking Lunch for All Pre-Conference Workshop Participants
(Prescott Room - Lower Lobby Level)

1 p.m. - 3:15 p.m. - Measurement 301 Pre-Conference Workshop
(Roberts Room - Grand Ballroom Area - Lobby Level)

A more advanced workshop on public relations research and measurement that is being offered at the request of Summit on Measurement attendees who want more advanced instruction in research, measurement and evaluation. This workshop will explore some of the Measurement 101 and 201 topics and methods in greater depth and detail as well as sampling plus descriptive and inferential statistical reasoning. It also will cover writing and evaluating and evaluating requests for research proposals and writing and presenting the final research report.

The instructional team for this workshop is Dr. David Dozier, Professor in the School of Journalism and Media Studies, San Diego State University; Dr. David Michaelson, President, Echo Research, and Dr. Don Stacks, Professor and Chair, Program in Public Relations, University of Miami.

1 p.m. - 4:30 p.m. - Seven Individual, Hour-Long Mini-Workshops
(Grand Ballroom Area - Lobby Level)

The Wednesday afternoon schedule also will include seven hour-long, mini-workshops that will cover a wide-array of topics. Two of these mini-workshops will take place between 1 p.m. and 2 p.m. Two more are scheduled from 2:15 p.m. until 3:15 p.m. and three will be held between 3:30 p.m. and 4:30 p.m.

1 p.m. - 2 p.m. - "Dashboards," Katie Paine and "Writing a Good Research Report," David Geddes.

2:15 p.m. - 3:15 p.m. - "Measuring the Impact of Blogs and Social Media," Jim Macnamara and "Setting Up an International Analysis Program - A How -To Workshop," Mike Daniels and Pauline Draper.

3:30 p.m. - 4:30 p.m. - "Media Content Analysis," Marianne Eisenmann; "Data Analysis," David Michaelson; and "A Discussion about Research with Jim and Lauri Grunig."

The instructional team for the afternoon mini-workshops is:

• Mike Daniels, Managing Director, Report International (London, England)
• Pauline Draper, Senior Vice President, Millward Brown Precis (Chicago, IL)
• Marianne Eisenmann, Director, Determinis, Chandler Chicco Agency (New York, New York)
• Dr. David Geddes, Senior Vice President & Partner, Fleishman-Hillard (St. Louis, Missouri)
• Dr. James E. Grunig, Professor Emeritus of Communication, University of Maryland (College Park, Maryland)
• Dr. Larissa A. Grunig, Professor Emerita of Communication, University of Maryland (College Park, Maryland)
• Dr. Jim Macnamara, Professor of Public Communication, University of Technology (Sydney, Australia)
• Dr. David Michaelson, President of Echo Research (New York, New York)
• Katie Delahaye Paine, President & CEO of KDPaine & Partners (Berlin, New Hampshire)