2010 Instructional Team

The instructional team for the 18th annual Public Relations Executive Forum, April 28-30, 2010 in downtown Chicago includes:

Elise Eberwein, Senior Vice President - Corporate Communications, US Airways, discussing how her company's communications function worked closely with other aspects of US Air's senior management team during last year's "landing on the Hudson" event.

Gary Grates, one of the nation's leading experts about employee communications, and Steve Rubel, a highly-respected expert about social media and other new technologies, delivering a presentation showing how Edelman is effectively utilizing social media in employee communications.

Gary Ross, General Manager, Corporate Communications, CDW Corporation, describing a number of unique and strategic things that have been implemented at CDW to enhance the organization's corporate communications function, increase the internal demand for the work of this function and to have the entire company view corporate public relations as an essential business-critical function.

Tom Martin, Executive-in-Residence, Department of Communication, The College of Charleston (and formerly the chief communications officer at both ITT Industries and FedEx) leading a program session that explores the changing importance of ethics in corporate public relations.

Tony Cervone, Senior Vice President, Corporate Communications and Chief Communications Officer, United Airlines discussing various elements of the communications strategy that has been put in place in an attempt to revitalize his company.

Nancy Hobor, Senior Vice President - Communications and Investor Relations, Grainger, facilitating a discussion about the importance of coordinating internal and external public relations and communications messages with those involving investor relations.

Matt Gonring, Vice President, Pactive, will lead a program session that explores career development for corporate communication professionals.