From Sustainability to Durability: Implications for Communications and Public Relations Research
November 26-27, 2008
University of Warwick, UK
The European Trustees of the Institute for Public Relations developed this by-invitation-only professional colloquium for the most senior public relations/public affairs leaders in Europe to:
- Develop a high-quality community of top public relations people focusing on issues important to them and provide an opportunity for open and confidential discussion.
- Assess the impact of current developments in the global financial and economic environment on the public relations profession.
- Focus thinking on areas of new public relations research to be undertaken by the Institute that would be most relevant for the profession internationally.
This inaugural colloquium explored a variety of issues normally associated with sustainability and CSR while integrating these into a larger context – the ability of the corporation to adapt and thrive over a long period of time, particularly given the challenges of the current economic climate.
Presentations
Strategy Maps: Integrating Communications into the Balanced Scorecard
Discussion starter: Ernst Primosch, Corporate Vice President, Henkel AG & Co. KGaA
Impact of Globalisation on the Role of PR in Support of True Sustainability
Discussion starter: Sandra Macleod, Group CEO, Echo Research
Direct Digital Relationships – Durable or Quite the Opposite?
Discussion starter: Björn Edlund, Vice President and Head of Group Communications, Royal Dutch Shell
The Bigger Picture: Integrating Customer Focus, Brand and Reputation
Discussion starter: Matthew Anderson, Group Director, Strategy and Corporate Affairs, Europe and Asia, News Corporation
The Institutionalization of the CCO Function
Discussion starter: Toni Muzi Falconi, Senior Counsel of Methodos, Adjunct Professor, New York University and Lumsa University
Other Referenced Material
Weber Shandwick: Company Leaders Not Communicating With Employees on Financial Crisis
Shell Taxi Ride to Sustainable Energy Future
Warwick Commission: The Multilateral Trade Regime - Which Way Forward?
International Corporate Governance Network
Toni Muzi Falconi: From Personal to Organizational Influence
EUPRERA 2008 Congress: Institutionalizing PR and Corporate Communications
Harvard Business Review Survey: The Future of Management
USC Fifth GAP Study: From Generally Accepted to Best Practices
