David S. Geddes, Ph.D.
Geddes Research & Strategy
Evolve 24, Consultant
David Geddes, Ph.D., is principal of Geddes Research & Strategy Collaborative, a consulting firm specializing in research for communications strategy development, planning, measurement, and evaluation, and a consultant at Evolve24, a business analytics and research firm specializing in the measurement of perception, reputation and risk. Evolve24 analyzes traditional and social media to determine our clients’ overall information landscape and provide quantitative metrics that let clients measure and report the value of their marketing and communications efforts. With this information, our clients are able to identify ongoing topics and risks that could become issues without management attention, or could become opportunities if approached correctly.
Previously, Dr. Geddes was Senior Vice President and Partner at Fleishman-Hillard for 14 years. At FH, his work spanned technology, corporate reputation and branding, measurement and evaluation, investor relations, and financial services. Some key clients included AT&T, Wal-mart, Visa, Motorola, Tata Consultancy Services, LTO Technologies, Dell, Imation, Maxtor, Nortel Networks, Emerson, Caterpillar, the St. Louis Art Museum, and a variety of other companies.
Prior to joining Fleishman Hillard, Dr. Geddes directed research efforts in the Kansas City office of Elrick & Lavidge, and worked as research director at Sprint from 1991 through 1994. While at Sprint, he played a key role in the design of customer satisfaction measurement programs for several divisions of Sprint, and provided consulting in customer satisfaction and total quality management.
Dr. Geddes was research director for a research and consulting division of the Centre National de la Recherche Scientifique in Toulouse France, where he was involved in regional economic development research, and worked on consulting projects in France, Spain, Portugal, and Italy. He speaks, reads, and writes French fluently.
He is a member of the Institute for Public Relations Commission on PR Measurement & Evaluation, and an active speaker on research and measurement in public relations. Dr. Geddes received a B.A. magna cum laude from Harvard, an M.B.A. from the University of Kansas, a D.E.A. from the Ecole des Hautes Etudes en Sciences Sociales (Paris), and a Ph.D. from the University of Pennsylvania.
