Public Relations Leadership Forum West
Co-sponsored by the Arthur W. Page Society and the Council of Public Relations Firms
2009 Program Schedule
Tuesday, September 1
| 6:00 - 7:30 P.M. |
Opening Night Networking Reception |
| 6:30 P.M. | Welcome and Introductions Institute for Public Relations Arthur W. Page Society Council of Public Relations Firms |
Wednesday, September 2
| 7:30 A.M. | Networking Breakfast |
| 8:25 A.M. | Welcome and Opening Remarks |
| 8:35 A.M. | The Authentic Enterprise: Relationships, Values and the Evolution of Corporate Communications, Roger Bolton (Immediate Past President, Arthur W. Page Society; retired as Senior Vice President - Communications, Aetna, Inc.; formerly Senior Counselor, APCO Worldwide) |
| 9:30 A.M. | Break |
| 10:00 A.M. | The Impact of the Economic Crisis on Corporate Communications and Public Relations, Panelists: Irv Miller (Group Vice President, Environmental and Public Affairs, Toyota Motor Sales, USA); Doug Michelman (Executive Vice President, Visa USA) and Don Wright (Professor of Public Relations, Boston University) |
| 12:00 NOON | Networking Lunch |
| 1:00 P.M. | How Corporate Communications Functions and Public Relations Firms Can Work More Effectively Together, Panelists: Corey duBrowa (President, Waggener Edstrom Worldwide), Dave Samson (General Manager - Public Affairs, Chevron Corporation) and John Onoda (Senior Consultant, Fleishman-Hillard; formerly the chief communications officer at Levis Strauss, General Motors and Visa) |
| 3:00 P.M. | Break |
| 3:30 P.M. | How to Create Credible, Successful and Measurable Social Media Campaigns , Jonathan Bellinger (Interactive Strategist, Ketchum) |
| 5:00 P.M. | Break |
| 6:00 P.M. | Networking Reception and Dinner |
Thursday, September 3
| 7:30 A.M. | Networking Breakfast |
| 8:30 A.M. | Dealing with the Fresh Spinach E. Coli Outbreak that Rocked California's Agricultural World, Samantha Cabaluna (Director, Communications & Marketing, Earthbound Farm) and Kevin Elliott (Senior Vice President, Hill & Knowlton) |
| 10:00 A.M. | Break |
| 10:30 A.M. | Effective Use of Measurement and Evaluation in Public Relations, Kathy Collins (Senior Vice President, Employee Research, TNSGlobal; former Director of Communications Research, General Motors) |
| 11:55 A.M. | Wrap-Up and Adjourn |
Inquiries
Dr. Don Wright, Director, Institute for Public Relations Forums
Professor of Public Relations, Boston University
+1 617-306-4006 DonaldKWright@aol.com
Michelle Hinson, Director of Development, Institute for Public Relations
+1 352-392-0280 MHinson@jou.ufl .edu
Jenn Moyer, Public Relations Coordinator, Institute for Public Relations
+1 352-392-0280 JMoyer@jou.ufl .edu
