2010 Public Relations Leadership Forum East
Co-sponsored by the Arthur W. Page Society and the Council of Public Relations Firms
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2010 Instructional Team
The instructional team for the 6th annual Public Relations Leadership Forum East includes:
Nick Ashooh, Senior Vice President - Communications, American International Group, will lead a program session that will focus on communications strategy during AIG's recent financial crisis.
Jon Iwata, Senior Vice President, Marketing and Communications, IBM Corporation, will discuss the latest developments concerning the dynamics of public trust in business and a recently released report on this topic from the Arthur W. Page Society and the Business Roundtable Institute on Corporate Ethics.
Elise Eberwein, Senior Vice President - Corporate Communications, US Airways, who will explain how her company's communications function worked closely with other aspects of US Air's senior management team during last winter's "landing on the Hudson" event.
Elliot Schreiber, Ph.D., Professor of Marketing, LeBow College of Business, Drexel University, and formerly the chief marketing and communications officer at both Nortel and Bayer, will discuss the importance of reputation and the role corporate public relations can play in building and retaining brand value.
David Wickenden, Executive Vice President, Senior Partner and Managing Director, Fleishman-Hillard will lead a program session exploring the impact new technologies are having on public relations and corporate communications.
Steve Dishart, Managing Director - Communications and Human Resources, Swiss Re will join Margery Kraus, President and CEO, APCO Worldwide and MaryLee Sachs, Chairman, Hill & Knowlton USA in a discussion that will explore various ways that public relations firms and corporate clients can work more effectively together.
And various members of the Boards of Trustees of the Arthur W. Page Society, the Institute for Public Relations and the Council of Public Relations Firms who will join us for a networking luncheon event at McCormick & Schmick's on Thursday, February 4, and for networking receptions on Wednesday and Thursday evenings.
Inquiries
Dr. Don Wright, Director, Institute for Public Relations Forums
Professor of Public Relations, Boston University
+1 617-306-4006 - DonaldKWright@aol.com
Michelle Hinson, Director of Development, Institute for Public Relations
+1 352 392-0280 - MHinson@jou.ufl.edu
Jenn Moyer, Public Relations Coordinator, Institute for Public Relations
+1 352 392-0280 - JMoyer@jou.ufl.edu
