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Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

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“The Future of Newsmagazine Journalism”

Neal Shapiro

Executive Producer, "Dateline NBC"

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November 11, 1999
Union League Club
New York, NY

From 1993 to 2001 Shapiro was executive producer of "Dateline NBC". He is responsible for expanding the newsmagazine's programming from one night per week to five.

Shapiro began his television news career at ABC in 1980. He is married to JuJu Chang, a correspondent for ABC's "20/20."