Reputation & Leadership
November 25, 2008, Henley Business School, UK
This year's program featured Elliot Schreiber, Clinical Professor of Marketing at Drexel University; Silla Maizey, Head of Corporate Responsibility at British Airways; and an extraordinary mix of European business leaders and academics recognized for their leadership on corporate reputation issues.
Presentations
Brand and Reputation: A Leadership Perspective
Elliot S. Schreiber, Clinical Professor of Marketing, Drexel University
One Destination
Silla Maizey, Head of Corporate Responsibility, British Airways