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Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

the science beneath
the art of public relations

Reputation & Leadership

November 25, 2008, Henley Business School, UK

This year's program featured Elliot Schreiber, Clinical Professor of Marketing at Drexel University; Silla Maizey, Head of Corporate Responsibility at British Airways; and an extraordinary mix of European business leaders and academics recognized for their leadership on corporate reputation issues.

Presentations

Brand and Reputation: A Leadership Perspective
Elliot S. Schreiber, Clinical Professor of Marketing, Drexel University

One Destination
Silla Maizey, Head of Corporate Responsibility, British Airways