Public Engagement: The Evolution of Public Relations
October 30, 2008
October 30, 2008
University of Maryland
Is public engagement the future of public relations?
Richard Edelman argues that case in the inaugural event of the University of Maryland's Grunig Lecture Series, sponsored by the Institute for Public Relations.
Edelman describes four spaces where public engagement must be implemented: controlled communication and collaboration, versus open communication and collaboration. He follows up with specific cases demonstrating how this can be done.
