October 1, 2009

Michael Fernandez
Vice President of Public Affairs, State Farm Insurance

Margery Kraus
President & CEO, APCO Worldwide

Douglas G. Pinkham
President, The Public Affairs Council

Arthur E.F. Wiese, Jr.
Vice President of Corporate Communications, Entergy Corporation

Thursday, October 1, 2009
University of Maryland
Stamp Student Union, Prince George’s Room

More than ever in our networked world, practicing public affairs and communication is a dynamic endeavor. As information is reported in real time, those who are first out with information intentionally or inadvertently create the “facts.” Those on the other side of the “facts” are immediately on the defensive.

For public relations professionals, the amount of messaging and information available in the 24/7 news cycle is matched only by the lack of attention to deliberating and digesting it. Furthermore, constant interruption has been institutionalized by technology, making first impressions matter more than ever.

What is driving companies and organizations to integrate public affairs and communication? Why do traditional, linear models for crisis and issues management fail to capture the full dynamics of the disciplines? Where does public relations play effective roles in lobbying efforts? What new strategies are being used successfully in this economic environment and in Washington? What skills are required?

Please join us at the second Grunig Lecture Series as four outstanding leaders in public affairs and communication come together to present case studies and strategies for integrating strategic communication with public affairs.

For more information, contact Jenn Moyer, Institute for Public Relations, jmoyer@jou.ufl.edu, 1-352-392-0280

Sponsored by:

Dr. James E. Grunig Dr. Larissa A. Grunig