November 7, 1966
New York Hilton Hotel
New York, New York

Joe. B. Frantz, an historian of the American West and a close friend of Lyndon B. Johnson, presented this lecture at the national conference of the Public Relations Society of America.

Professor Frantz, the author or co-author of more than two dozen books, serves on the history faculty at the University of Texas at Austin. He won a best-book prize in 1951 from the Texas Institute of Letters for the biography "Gail Borden: Dairyman to a Nation."

He was born in Weatherford, Texas, and was a journalism graduate of the University of Texas, where he also earned his master's and Ph.D. degrees in history.