Community Relations and OPR: In Search for a New Approach to Local Corporate Community Initiatives
By Jennie Peña Escobar
Drawing upon the concepts of OPR and Stakeholder Engagement, this research explores how local private companies create, maintain and enhance relationships with their communities based on their Corporate Community Involvement practices. The premise of this research is that effective community relations should meet the needs of both the organization and its key community constituencies.

Formulation of a Measurement Scale from the Perceptions a Community has of a Corporate Brand Based on the Implementation of a Corporate Social Responsibility Program
By Carolina Villamizar, Marcela Restrepo and Andrea Alfaro
The purpose of this research is to design a measurement system that will give organizations facts about community perceptions.