Adapting the PZB Service Quality Model to Reputation Risk Analysis and the Implications for Corporate Communication
By Peggy Simcic Brønn
This paper explores adapting the PZB Service Quality Model developed by Parasuraman, Zeithaml and Berry (1985) as an instrument for assessing reputation risk.

Two-Way Communication: A Win-Win Model for Facing Activist Pressure: A Case Study on McDonalds and Unilever's Responses to Greenpeace
By Adrienne Cooper
This paper will examine two cases in which Greenpeace targeted the environmental practices of Cargil.

Corporate Compassion in a Time of Downsizing: The Role of Public Relations in Cultivating and Maintaining Corporate Alumni Social Networks
By Kevin Stoker and Susan Walton
This paper contends that corporate alumni networks serve a public relations purpose more than they do a human resource purpose.

Production Processes Go South, Plant Closure Processes Underway, Remediation in Progress: Relationship Management Theory Applied to a Potential Crisis Situation
By Ann D. Jabro and Rainier Domalski
This research paper highlights the 10 principles of relationship management that an international chemical manufacturing company...