Community Relations and OPR: In Search for a New Approach to Local Corporate Community Initiatives
By Jennie Peña Escobar
Drawing upon the concepts of OPR and Stakeholder Engagement, this research explores how local private companies create, maintain and enhance relationships with their communities based on their Corporate Community Involvement practices. The premise of this research is that effective community relations should meet the needs of both the organization and its key community constituencies.

Formulation of a Measurement Scale from the Perceptions a Community has of a Corporate Brand Based on the Implementation of a Corporate Social Responsibility Program
By Carolina Villamizar, Marcela Restrepo and Andrea Alfaro
The purpose of this research is to design a measurement system that will give organizations facts about community perceptions. This will be based on the impact that a Corporate Social Responsibility program has on the community members. In order to accomplish this, the researchers have chosen three case studies from renowned companies in Barranquilla, Colombia.

Communicating 'Dual Citizenship' - How do Charities Manage Their Reputation for 'Good Works' While Undertaking Commercial Activities?
By Tom Watson and Anna Marie White
This paper reports a case study of a single UK charity and explores, using document analysis and phone interviews with supporter-stakeholders, their perceptions of the impact of commercial trading upon the organization's reputation as well as their relationship and level of engagement with the organization.