Examining Legitimacy Gap in Issues Management Applying Expectancy Violation Theory:
An Empirical Analysis of Legitimacy Gap in an Issue of Direct-to-Consumer Advertising in Pharmaceutical Industry
By Jee Young Chung
This paper aims to examine the legitimacy gap between publics' perceived societal expectation and an organizational behavior for different types of issues...

The Use of Integrated Marketing Communications by U.S. Non-profit Organizations
By Amy Perkins, Margaret Algren and Kristen Campbell Eichhorn
This research aims to expand the knowledge about United States non-profit organizations' current use of integrated marketing communications (IMC)...