September 16-17, 2010
Cliveden, Taplow, Berkshire UK
Thursday - September 16
Noon to 12:30 pm -- Guests arrive at Cliveden. European Colloquium registration
12:30 pm to 1:30 pm -- The Colloquium will begin with lunch in a private dining area of Waldos.
Brief Break -- Reassemble in the Lady Astor Suite
1:45 pm to 2:00 pm -- Welcome and Introductions -- Robert Grupp, President and CEO of the Institute
for Public Relations
2:00 pm to 3:40 pm -- To set the stage for discussion, Donald A. Baer, Worldwide Vice Chairman,
Burson-Marsteller, and Chairman, Penn Schoen Berland, will share data that illustrate current levels of
trust. Mr. Baer will prompt discussion about the challenges involved in recovering confidence among key
stakeholder groups. He will be joined by Matt Carter, CEO Burson-Marsteller U.K. and Chairman, Penn
Schoen Berland, EMEA.
Sandra Macleod, Group Chief Executive of Echo Research will reveal insights on the impact of CSR as
we identify initiatives that have tangible impact on trust of CEOs, corporations and other organizations.
Sandra has more than 25 years' experience in communication, reputation analysis and evaluation and is
a long-time Institute for Public Relations Trustee.
Moderator: Sandra Macleod
3:40 pm to 4:00 pm -- Tea and Coffee Break
4:00 pm to 5:00 pm -- James Harding, Editor of The Times, will join the Colloquium and engage
participants in Q&A by presenting a provocative and informative case study about building and recovering
trust. Mr. Harding was named editor of The Times in 2007 after serving as its business editor. Prior to
joining The Times, he enjoyed a 12-year career at the Financial Times, where he served as a corporate
reporter, going on to work as Washington bureau chief, media editor and correspondent in China, where
he opened the Shanghai bureau for the FT.
Moderator: Matthew Anderson
5:00 pm to 5:15 pm -- Brief Break -- Tea and Coffee
5:15 pm to 6:15 pm -- Jeremy Darroch, CEO of BSkyB, will join us in a conversation moderated by
Matthew Anderson, Group Director of Strategy and Corporate Affairs for Europe and Asia at News
Corporation. At British Sky Broadcasting, Mr. Darroch is building trust as a central component in business
strategy and action. He was appointed CEO in December 2007. Previously, he was Group Finance
Director of DSG International, and he spent 12 years at Procter & Gamble in a variety of roles in the UK
and Europe. Also, he is a Non-Executive Director and the Chairman of the Audit Committee of Marks &
Spencer plc. Expect a candid give-and-take with this thoughtful and energetic CEO.
Moderator: Matthew Anderson
6: 15 pm to 6:45 pm -- Break
6:45 pm to 7:30 pm -- Drinks Reception for Speakers and Guests in the Library
7:30 pm to 9:00 pm -- Dinner for Participants and conversation with a Special Guest in the French
Dining Room
-- Close of Day 1 --
Friday, September 17
| 7:30 am to 8:30 am |
-- Full English breakfast in Waldos |
| 8:45 am to 9:00 am |
-- |
Recap Day 1 and Introduction to Day 2 in the Churchill Suite
Robert Grupp, IPR President & CEO |
| 9:00 am to 11:40 am |
-- Peer-to-Peer Panel Discussions by Industry Sectors (Consecutive) |
A. Rebuilding Trust through Brand Reputation in the Financial Sector
In the aftermath of the financial sector's 2008-2009 meltdown, reputation management challenges remain
acute. Compounding the reputation challenges, an uneven economic recovery has helped entrench a
perception that unprecedented government intervention succeeded only in "socializing the losses and
privatizing the gains" in the financial industry Particularly for private sector entities, public education
programs likely will be fundamental to efforts to rebuild consumer trust and earn goodwill among opinion
leaders. There is clearly a compelling role for public relations to play across a wide range of trust-building
initiatives.
Discussion Leaders
Andrew Wilson, Head of Group Corporate Affairs, Royal Bank of Scotland
Charles Naylor, Global Head of Corporate Communications and Branding, Credit Suisse
Moderator
Andrew Laurence, Chairman, Worldwide Corporate Practice Committee, Hill & Knowlton
B. Communicating Across Cultures to Build Trust in Global Brands
For too many practitioners, the challenge to have our organizations "think globally and act locally"
remains a cliché today more than ever. Without a deep understanding of the societies and cultures within
which we must operate, our chances of succeeding are minimal at best . . . and the opportunity to do
great damage to our organizations increases mightily. What are the political, economic, media, and
societal variables impacting current public relations practice? What is the relationship between culture
and corporate communications best practices?
Discussion Leaders
Euart Glendinning, Global Head of Corporate Communications, Abu Dhabi Investment Authority
Adrian Monck, Managing Director and Head of Communications, World Economic Forum
Moderator
Kate James, Chief Communications Officer, Bill & Melinda Gates Foundation
10:30 am to 10:50 am -- Tea and Coffee Break
C. Rebuilding Consumer Confidence in a Turbulent Recovery
A lack of consumer confidence may be the greatest single challenge facing businesses during the slow
global economic recovery. While this year began with cautious optimism for economic recovery, more
recent data suggest the future remains uncertain. What lasting imprints has the economic crisis left on
consumer behavior around the world? How should we serve consumers across regions whose
economies are recovering at different rates? How can we encourage tentative consumers to open their
purse strings in our various industry categories?
Discussion Leaders
DJ Collins, Director, Communications and Public Policy EMEA, Google
Dominic Fry, Communications Director, Marks and Spencer (Invited)
Moderator
Stephen J. Pain, Vice President, Global Communications, Unilever plc
11:40 am to Noon -- Wrap-up, Learning and Takeaways
Noon to 1 pm -- Buffet Lunch in the Churchill Lobby
-- Close of Day 2 and Departure from Cliveden --