Baseline Study of Diversity Segments: Multirace Americans

Public relations practitioners and scholars need to consider multirace Americans as an increasingly important public, with identities, motivations, and concerns unique unto themselves. This project benchmarks extant scholarship and government data regarding multirace Americans, and it articulates the implications of the research findings for public relations practice in the areas of long-term, strategic planning; new market opportunities; and respect and sensitivity.

Download PDF: Baseline Study on Diversity Segments: Multirace Americans

Posted in [Research Library], Diversity and Public Relations and tagged .

Join the Discussion