Latest Research
Motivations, Consumption Emotions, and Temporal Orientations in Social Media Use: A Strategic Approach to Engaging Stakeholders across Platforms
Jin, Yan, Lin, Jhih-Syuan (Elaine), Gilbreath, Bob, & Lee, Yen-I (2017). Motivations, Consumption Emotions, and Temporal Orientations in Social Media...more
How to Determine if a Blog is Effective : A Multidimensional Scale of Blog Engagement
Hopp, Toby, & Gallicano, Tiffany Derville (2016). Development and test of a multidimensional scale of blog engagement. Journal of Public...more
To Tweet or Not to Tweet? The Impact of Expressing Sympathy Through Twitter in Crisis Management
Hy Xu, Jie, & Wu, Yiye. (2016). To tweet or not to tweet? The impact of expressing sympathy through Twitter...more
Understanding Social Media Peer Communication and Organization-Public Relationships: Evidence from China and the United States
Men, Rita Linjuan, & Muralidharan, Sidharth (2017). Understanding social media peer communication and organization-public relationships: Evidence from China and the...more
Public Relations, Ethics and Social Media: A Cross-National Study of PR Professionals
Toledano, Margalit & Avidar, Ruth (2016). Public relations, ethics, and social media: A cross-national study of PR practitioners. Public Relations...more
Latest Conversations
Eight Steps to Prepare for that “Tweet” that Comes out of Nowhere
How prepared are you if you come under social media attack? If a certain someone posts a defamatory tweet about...more
Why Companies Should Seek #INSTAFAME Right Now
This post appears courtesy of The University of Massachusetts Dartmouth Center for Marketing Research and The Conference Board. The full...more
How Certain Personality Traits Lead to More “Likes” on Facebook
The interactive features of social media have attracted considerable attention from both scholars and professionals over the years. Among these...more
Five Steps to Build Relationships with Bloggers
Download Full Paper (PDF): http://www.prsa.org/Intelligence/PRJournal/Vol10/No1/Lundy.pdf Partnerships with bloggers are an attractive strategy for public relations practitioners because they often offer detailed...more
The Rise of Millennials Engaging in Online Slacktivisim
Millennials have shared interests and are less divided on their social and religious views compared to previous generations. Through social...more
