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Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

the science beneath
the art of public relations

Institute for Public Relations Conversations

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Feb 19, 2007
Katie Paine: Black Box to Lucite
As measurement is increasingly seen as a requirement for communications professionals rather than a "nice-to-have," the number of different methodologies…
Feb 12, 2007
Institute Research Award Comes to Big Apple
The New York Chapter of the Public Relations Society of America has issued a call for entries for the 2007 Big Apple Awards.
Jan 26, 2007
The Business Impact of Media Volume
Most public relations practitioners intuitively believe in the power of media coverage to create the awareness, knowledge, interest and intent that is…
Jan 02, 2007
The Professional Bond
This new report marks the fifth time that such curriculum guidelines have been issued.
Dec 04, 2006
Tom Martin: Getting Measured for Three Hats
I recently wrote a column for PRWeek in which I discussed some of the issues involved in developing tomorrow's leaders in PR and communication.
Nov 27, 2006
Thinking Outside The Budget
Does the profession of public relations contribute more than $200 billion in economic impact worldwide, and does that matter? Toni Muzi Falconi thinks…
Nov 13, 2006
Are You a Bridge or a Buffer?
Dr. James E. Grunig, University of Maryland professor emeritus, keynoted the 50th anniversary celebration of the Institute for Public Relations this month.…
Nov 08, 2006
Prioritizing Stakeholders - The First Strategic Step
A few months ago, I authored a column for PR News entitled "Prioritizing Stakeholders for Public Relations."
Oct 24, 2006
The Singular Character of Public Relations
Earlier this month at London's historic Reform Club, Bill Nielsen (retired Corporate Vice President for Johnson & Johnson and past Chair of the Institute…
Oct 02, 2006
To Multiply or Not To Multiply
This week's Conversations column introduces a new paper (free on the Institute website) by Mark Weiner, president of Delahaye, and Don Bartholomew, senior…

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