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Institute for Public Relations Conversations
- Aug 07, 2007
- Ken Makovsky: What Today’s CEOs Can Do For Tomorrow’s Leaders
- Think about all the issues that face CEOs at major companies: everything from ethics, safety and diversity in the workplace to environmental sustainability…
- Jul 16, 2007
- Tom Martin: Professional Support of Events Key to Furthering Education
- I recently attended two academically focused summits with some of the leading educators in our field. As a new teacher, it was both humbling and illuminating…
- Jul 02, 2007
- Sean Williams: Does Internal Communication Measurement Have to be Quantitative?
- Many PR people take a pass at the entire concept of measurement for a simple reason. Blind, rank fear. They don't know how, or they fear their research…
- Jun 21, 2007
- The Fork in the Road to PR Research
- Management wants data. How can anybody think otherwise in a business world ruled by six sigma, key performance indicators, balanced scorecards, dashboards…
- May 30, 2007
- Linking Trust and Transparency
- In 2006, an Institute for Public Relations survey identifying priority research topics put trust right at the top of the list. And what produces trust?…
- May 04, 2007
- Your Share of Media Coverage
- "Exploring the Link Between Share of Media Coverage and Business Outcomes," the second of two papers by Angie Jeffrey (VMS), David Michaelson (David Michaelson…
- Apr 17, 2007
- Measuring Social Media
- "A new blog is created about once every two seconds. New videos are posted to YouTube even more frequently. Virtually everyone with a computer (98%) goes…
- Apr 06, 2007
- Mark Weiner: Embracing Clarity of Measurement
- Deliver significant media awareness...cut through the frenzied media clutter in a fun and buzz-worthy way...deliver media splash and an emotional connection...…
- Mar 13, 2007
- When the Boss Talks, What’s It Worth?
- Marianne Eisenmann and Katie Paine have authored a new paper entitled "Measuring the Effectiveness of Speaker Programs."
- Feb 26, 2007
- What Research Says: Advertising vs. PR Effectiveness
- Rejoice. You can now cite proof that a media placement has the same effectiveness as advertising. But not more than that - at least not yet.
