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Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

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the art of public relations

Institute for Public Relations Conversations

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Feb 13, 2008
Bob Grupp: Corporate Diplomacy in Action
Since adopting "Public Diplomacy" - or "Corporate Diplomacy" - as my theme as IPRA President, people have been asking me to define its role in Public Relations…
Feb 04, 2008
Trust and PR Practice
This paper is an another major addition to the Institute’s growing collection of baseline papers examining what existing research teaches us in specific…
Feb 03, 2008
Multirace Americans
"Baseline Study on Diversity Segments: Multirace Americans" adds to the Institute's growing collection of baseline papers examining what existing research…
Jan 15, 2008
What Research Teaches About Ethics And PR Practice
A new paper on the Institute website by Shannon A. Bowen, Ph.D., of the University of Maryland offers an overview of current research-based knowledge on…
Dec 12, 2007
What Research Teaches Us About Crises
Anecdotes and war stories account for much of our learning in public relations...
Dec 03, 2007
PR Research Driving Business Transformation
The 2007 Jack Felton Golden Ruler Award winner is now available as a research case study on the Institute website...
Nov 26, 2007
Hispanic/Latino Study In Institute Baseline Series
"Baseline Study on Diversity Segments: The U.S. Hispanic Latino Market," a new Institute paper by Rosanna Fiske, associate professor at Florida International…
Nov 12, 2007
I Don’t Pay You for 50-50 Answers
Beth Comstock, president, NBC Universal Integrated Media, delivered the Institute's Annual Distinguished Lecture in New York last week.
Oct 25, 2007
Kirk Hallahan: Thinking Inside the Box
Kirk Hallahan, professor at Colorado State University, is the recipient of the 2007 Pathfinder Award for outstanding scholarly contributions to professional…
Sep 19, 2007
What We Think We Know About Technology and PR
John V. Pavlik's new paper, "Mapping the Consequences of Technology on Public Relations," explores what research tells us about the impact of digital,…

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