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Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

the science beneath
the art of public relations

Institute for Public Relations Conversations

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Oct 03, 2008
Toni Muzi Falconi: From Personal to Organizational Influence
Nine months ago (in January) I posted on another blog a first 'provokation' elaborating - in three consecutive and fairly detailed installments integrated…
Oct 01, 2008
A Professional’s Guide to Guest Lecturing
This new book by Tom Martin - Executive in Residence, Department of Communication, College of Charleston - offers just what the subtitle says
Sep 25, 2008
Sorrell and Harris Headline Institute Classic
Sir Martin Sorrell, Group Chief Executive of WPP, and Steven J. Harris, Vice President of Global Communications for General Motors, will headline the Institute…
Sep 07, 2008
Turk and Scanlan: Countries in Transition, Third Edition
We're back with the third edition of The Evolution of Public Relations: Case Studies from Countries in Transition.
Aug 19, 2008
Tom Martin: A Few Good Men
Anyone who has spent time lately in college classrooms speaking to students in public relations and communication disciplines has seen first-hand an unmistakable…
Aug 04, 2008
Swerling and Gregory: From Generally Accepted to Best Practices
In 2002 the head of global communications at a Fortune 50 company lamented to us, "I have no real idea of what my budget should be because there are no…
Jul 21, 2008
Tucked Away to Discuss Chief Communications Officer’s Role
Now available, the report of the third annual Academic Symposium hosted by the Tuck School of Business at Dartmouth College.
Jun 23, 2008
Harold Burson: Sunday Morning Wake-Up Call
The following is excerpted from a longer version published on Harold Burson's Blog. It was written in response to a commentary by a legal commentator on…
May 29, 2008
Finding Our Essential Knowledge
Page Turner, the blog of the Arthur W. Page Society, has published my posting regarding the three kinds of research in our field, and how that relates…
Apr 28, 2008
CSR - Simply Smart Business
A recent survey from McKinsey & Co. found that 90 percent of companies say they are increasing their corporate social responsibility from what they were…

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