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Institute for Public Relations Conversations
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- Jan 18, 2010
- Armistice Day for AVE
- The use of Advertising Value Equivalency (AVE) as media measurement and a tool to value media placements is one of the most contentious topics in our business;…
- Jan 04, 2010
- Turning Over a New Leaf
- Well, here we are. Still just days into the New Year. Time to turn over a new leaf. Start a new chapter in our personal or professional lives. Pick your…
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