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Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

the science beneath
the art of public relations

Institute for Public Relations Conversations

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Sep 22, 2009
Williams Ruminates: Five Lessons Learned
The author reflects on his paper about a financial services company that used media measurement and content analysis to gauge the impact of financial turmoil…
Sep 08, 2009
A New Career Path for Public Relations Professionals - Corporate Brand Management
Wal-Mart moves up from third to the number one spot and is valued at $40.6 billion. Citi slides from 10th to 54th place but still has a value of $9.8 billion.…

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