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Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

the science beneath
the art of public relations

Institute for Public Relations Conversations

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Jun 21, 2007
The Fork in the Road to PR Research
Management wants data. How can anybody think otherwise in a business world ruled by six sigma, key performance indicators, balanced scorecards, dashboards…

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