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Institute for Public Relations

The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.

the science beneath
the art of public relations

Institute for Public Relations Conversations

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Apr 17, 2007
Measuring Social Media
"A new blog is created about once every two seconds. New videos are posted to YouTube even more frequently. Virtually everyone with a computer (98%) goes…
Apr 06, 2007
Mark Weiner: Embracing Clarity of Measurement
Deliver significant media awareness...cut through the frenzied media clutter in a fun and buzz-worthy way...deliver media splash and an emotional connection...…

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