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Institute for Public Relations Conversations
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- Feb 26, 2007
- What Research Says: Advertising vs. PR Effectiveness
- Rejoice. You can now cite proof that a media placement has the same effectiveness as advertising. But not more than that - at least not yet.
- Feb 19, 2007
- Katie Paine: Black Box to Lucite
- As measurement is increasingly seen as a requirement for communications professionals rather than a "nice-to-have," the number of different methodologies…
- Feb 12, 2007
- Institute Research Award Comes to Big Apple
- The New York Chapter of the Public Relations Society of America has issued a call for entries for the 2007 Big Apple Awards.
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