Institute for Public Relations
The Institute for Public Relations is an independent nonprofit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education.
the science beneath
the art of public relations™
Institute for Public Relations Conversations
- Feb 05, 2010
- “Global Reach; Regional Leadership”
- That's the theme - and ambition - of Indonesia's public relations community, which hosted a regional conference Feb. 2-4 in Jakarta for the International…
- Jan 18, 2010
- Armistice Day for AVE
- The use of Advertising Value Equivalency (AVE) as media measurement and a tool to value media placements is one of the most contentious topics in our business;…
- Jan 04, 2010
- Turning Over a New Leaf
- Well, here we are. Still just days into the New Year. Time to turn over a new leaf. Start a new chapter in our personal or professional lives. Pick your…
- Sep 22, 2009
- Williams Ruminates: Five Lessons Learned
- The author reflects on his paper about a financial services company that used media measurement and content analysis to gauge the impact of financial turmoil…
- Aug 17, 2009
- Making PR More Than a Jab at the Moon
- PR veteran Romeo Virtusio of the Philippines comments on the importance of PR research and challenges the Institute to assume a larger role globally.
- Jul 28, 2009
- Thoughts on Stakeholder Management
- How do you define stakeholder management? A founding member of IPR's Commission on Public Relations Measurement & Evaluation comments.
- Jul 01, 2009
- Think Time
- New President and CEO Bob Grupp explores where the Institute can have impact in the months and years just ahead.
