Research Conversations

Blog of the Institute for Public Relations

Measuring the Impact of PR on Consumer Brand Perception

In a time of constant digital innovation, the media environment today has introduced a new ability for consumers to broadcast their opinions about companies on global platforms. Social media in particular allows for content to circulate quickly and consistently. Perhaps most significantly, news stories can travel at a more rapid rate than ever before, putting […]

PR Leaders are Pretty Average | Plank Center Report Card 2017

What’s your leadership grade? The Plank Center Report Card 2017 suggests leadership in public relations is average (C+), and it’s not improving. In 2015 the Plank Center for Leadership in Public Relations and Heyman Associates produced its first Report Card on PR Leaders. Leaders earned passing grades for the five areas examined—leadership performance, job engagement, […]

Why Measurement Should be Non-Negotiable: Presented by Dr. Tina McCorkindale at the 2017 AMEC Conference

IPR President and CEO, Dr. Tina McCorkindale, traveled to Thailand to present at the 2017 AMEC Conference in Bangkok. She presented the following speech during the session, “Measurement and the PR & Communications Professional: Why Measurement Should be Non-negotiable!” Download (PDF): Measurement and the PR & Communications Professional: Why Measurement Should be Non-negotiable! Thank you […]

Disrupting the Function of Internal Communication: A Global Perspective

The internal communication profession faces turbulent times and the role of IC practitioners may well be at a turning point. Caught between multiple increasing challenges brought about by the impact of technology, the convergence and integration of communication disciplines and over-riding agendas like employee engagement and advocacy, the profession must dig deep for insights and […]

The Facebook Files: Machine Learning and Fake News Continues

This post appears courtesy of LexisNexis and the author Thomas Stoeckle, the Head of Strategic Business Development at LexisNexis Business Insight Solutions. Just days after recording our latest musings last week on the challenges and opportunities surrounding big-small data, with multiple references to Facebook and their attempts to counter fake news, the Guardian broke the […]

Journalism Credibility Crisis | Cision 2017 State of the Media Report

This post appears courtesy of Cision. The full study can be found here. With the rise of “fake news,” fact-checking and overall circulation of misinformation, a major trend presented itself in Cision’s 2017 State of the Media Report: journalists are extremely concerned with the public perception of their industry. Insights from 1,550 of North America’s […]

Examining Internal Social Media from an Integrated Marketing Communication Perspective

Internal social media (ISM), also referred to as enterprise social media, serve as critical communication channels for employees to share information and build internal relationships across organizational departments and geographical locations (Madsen & Verhoeven, 2016). Drawing upon previous research on social media and enterprise social media, Madsen (2017) defined internal social media (ISM) as “a […]

Social Exchange and Sense of Community in Intranets: How do Group Norms Affect Internal Communication Behavior?

I’m fascinated by the process of communication inside companies. Each workplace has its own community ethos that online tools can amplify or erode. Social networking platforms in the workplace include instant messaging, blogs, bulletin boards, chatrooms, and listservs. Although the technologies and formats vary, these tools help build a sense of community—feelings of membership, influence, […]