Research Conversations

Blog of the Institute for Public Relations

Seven Reasons PR Matters More Than Ever

Never before have I felt that the profession of public relations is under siege as it is now. For one who has been in the profession for more than 25 years and teaches at the university graduate level, each week I face students who are uncertain about how to think about their chosen field as […]

Five Principles for Employee Communications

During twenty years in the communications profession the most principled folks I’ve met are those in employee communications. So why write about principles for them? If you’re an internal or employee communication practitioner you know that having a set of principles rendered explicitly can promote meaningful discussion about what you can do to help stakeholders […]

IPR Supports Multinational Communication Conference for Ibero-American Senior Managers

How is public relations studied and practiced around the globe is a question that always fascinates scholars and professionals. Major professional associations of Latin America, Portugal, and Spain will host the First Ibero-American Summit of Strategic Communication (CIBECOM), April 5-7, in Miami (see video). The Institute for Public Relations (IPR) is supporting the summit and […]

Why Companies Should Seek #INSTAFAME Right Now

This post appears courtesy of The University of Massachusetts Dartmouth Center for Marketing Research and The Conference Board. The full study is available here. Though much of its popularity is fueled by millennial users, The University of Massachusetts Dartmouth Center for Marketing Research dove in to the details of how the fastest-growing businesses (Inc. 500) […]

A Modest Proposal: You Do Not Have to Tell the Truth (?)

For the past few months, I have been watching the perspectives published in the public relations trade media about the communications environment in this post-2016 presidential election era. Much sincere reflection has been shared. After sorting through it all, I would like to offer an additional perspective, yet not articulated (I think), obvious (to me), […]

A Talent Management Ecosystem That Works: From Personalizing to Contextualizing

A new study by the Plank Center for Leadership in Public Relations and the Institute for Public Relations revealed three things about millennial communication professionals (MCPs). First, sharp perceptual gaps exist between MCPs and their managers regarding MCPs’ generational attributes, workplace values, engagement, leadership capabilities, and recruitment and retention drivers. Second, some differences (e.g., millennials’ […]

Assessing Trump’s and Clinton’s Public Relations Efforts: Implications for Practice

The recent inauguration of President Donald Trump marked a historic transition when someone with no political experience now occupies arguably the most powerful position in the world. In explaining the unexpected outcome of the election, many pundits credited Trump’s communication effectiveness and ability to directly “reach the people.” However, this may be an overly simplified […]

Combating “Post-Truth” with Honesty and Integrity

This weekend we watched as the White House spokesman presented misinformation and then reprimanded the media for reporting facts. This comes on the heels of backlash over fake news in social media that has raised skepticism and created confusion in the public. I suspect this kind of blatant disregard for truth is contributing to plummeting […]

2017 Edelman Trust Barometer

This post appears courtesy of Edelman. The full study can be found here. It’s 2017, and trust is at an all-time low. Just released, the 2017 Edelman Trust Barometer revealed that trust is in crisis. The general population’s trust in four key institutions – business, government, NGOs, and media – has declined considerably, a phenomenon […]

How Certain Personality Traits Lead to More “Likes” on Facebook

The interactive features of social media have attracted considerable attention from both scholars and professionals over the years. Among these features is the functionality of the “like” button. This functionality allows users to express their favorable attitude toward messages others post by “liking” them and also allows them to receive “likes” for their own posts […]