This post appears as a part of the IPR Digital Media Research Center. Download Infographic (PDF): F8 2018 Conference Facebook’s annual developer conference, F8, was hosted in San Jose, California from May 1-2, 2018. This annual two-day event allowed developers and businesses to explore w ...
Read More...
Although previous CSR research has offered many strategies to enhance corporations’ CSR engagement and communication, researchers and practitioners across the globe continue to search for best practices to engage publics and to develop a better understanding of how to fulfill the growing expectation of CSR performance. Some
...
This article is summary of a study by Kristine M. Nicolini, Ph.D., University of Wisconsin, and Sara Steffes Hanson, Ph.D., University of Wisconsin. It appears courtesy of the authors. ...
This article is a summary of a study by Dejan Verčič, Ph.D., University of Ljubljana, Ralph Tench, Ph.D., Leeds Beckett University, and Ana Tkalac Verčičc, Ph.D., University of Zagreb. The full study is available here.
Despit
...
Lessons from the PRSA College of Fellows & Arthur W. Page Society
Senior public relations executives have learned by experience that no two senior executives prefer to receive strategic counsel in the exact same way. So many of them have developed a tool box of different approaches catered to the preferences of the
...
A survey of 224 digital marketers in the US revealed that online reputation management (ORM) is a growing necessity for businesses to experience success in a digital era of social media and online reviews.
The survey, cond
...
The article originally appears in The Measurement Advisor. This post discusses lateral inhibition, a neural process that helps our senses handle too much information. When a similar process occurs in our brains, it manifests as a hunger for shiny new things. Thus we fall prey to the temptations of clickbait and fake news. If you studied sensory psychology back in college, you ...
Read More...
“More is lost by indecision than wrong decision. Indecision is the thief of opportunity. It will steal you blind.” Marcus Tullius Cicero uttered these wise words over 2000 years ago. And they are just as relevant today.
Decision-making is central to the character and ability of a leader to effectively lead. It defines
...
The Global Alliance for Public Relations and Communication Management (GA) hosted its 2018 World Public Relations Forum on April 22-24 in Oslo, Norway. The gathering included more than 40 speakers and the participation of delegates from 44 countries. The Institute for Public Relations is a
...
The world’s leading firms use architecture to powerfully transmit their identity to customers, employees and users of all kinds. This has been the case for many years. Witness the Cornell Tech campus on Roosevelt Island reinterpreting the relationship between academia and corporate America and driving sustainability practices to a new
...