Research Conversations

Blog of the Institute for Public Relations

Four Ways Educators Can Bridge the Gap Between Research and the Practice of PR

Public relations remains in the early stages of its development as a multi-paradigmatic discipline that can simultaneously demonstrate both academic and practical value. Public relations educators regularly walk the line between top-down theoretical discussions and the bottom-up tactical skill sets that students often desire most. Public relations programs are described as professional- or academic- degrees; […]

How Millennials Deal with Ethical Dilemmas | Study by PRSA & The Arthur W. Page Center

As the oldest members of the Millennial generation are now beginning to take on management and other key decision-making responsibilities, we need to expand our understanding of this generation’s attitudes toward ethical decision-making in the workplace. Many identify Millennials, also known as Generation Y, as those born between 1981 or 1982 through 2000, and they […]

Contributions to Education: Exploring the Work of the Commission for Public Relations Education

Since 1975, the Commission for Public Relations Education (CPRE) has been at the forefront of public relations education through publication of research-based recommendations identified by an independent body of public relations educators and practitioners. Today, the CPRE is comprised of 65 academics and professionals representing universities, organizations, and associations, including representatives from: Arthur W. Page […]

The Three Pillars of PR Education in the Future

Attempting to write about the future of education in our field is a pretty daunting task, but one I am happy to tackle because of my enthusiasm for the topic. I’ve had the good fortune of working on a number of educational initiatives at the university and national level, and I enjoy a broad network […]

How IPR Can Help Educate Future Public Relations Practitioners

The explosion of social and digital media in recent years has fueled job opportunities and the number of educational programs in public relations. The Bureau of Labor Statistics projected that the public relations field will grow 6 percent from 2014 to 2024 and that 14,900 new jobs will need to be filled. Student enrollment in public relations programs […]

Eight Tools to Fix the Gap Between PR Theory and Practice

A workshop at BledCom has seen the publication of a toolkit aimed at improving cooperation between theory and practice in public relations. BledCom is an international public relations research symposium that takes place in Bled, Slovenia each year in July. There are eight areas in which academics, scholars and practitioners could work better together to […]

How Autonomy Changes During a Crisis: The Case of SeaWorld vs. Public Opinion

All business begins with the public permission and exists by public approval. The public permission takes the form of charters, licenses and legal authorizations of one kind or another. Public approval is generally represented by reasonable profits, reasonable freedom of action and a few kind words Arthur W. Page, Industrial Statesmanship Public Relations Conference, Chesapeake […]

Revising PR’s history in North America

When I planned the six volumes of the National Perspectives on the Development of Public Relations: Other Voices series in 2013, a volume on North America was not initially included in the publishing schedule. My view was that the region’s PR history had been covered adequately in existing texts and journal articles. As the series […]