This post appears courtesy of Edelman. The full study, 2018 Edelman Earned Brand, can be found here. Summary Today more than ever, people are weighing a brand’s p ...

This blog is presented by the IPR Organizational Communication Research Center. It’s no secret that today’s leading businesses are turning to ...

Companies Citing High Score to Help Reputation Corporate political disclosure and accountability is holding firm, despite counter-pressures from Washington and certain elements of the corporate trade association community. Indeed, companies are seeing it as important for protecting, even burnishing, ...

If a U.S. president tweets in a forest and no one is around to hear him, does he make a sound? Perhaps not. The 2018 Public Affairs Pulse survey shows that nearly 60% of Americans rarely or never read President Trump’s tweets, either via Twitter or the news media ...

I logged out of Facebook today. I’ll be back — but I needed to step away and evaluate. Although I enjoy using the platform and catching up with friends and family, the news from the New York Times that 50 million accounts have been bre ...

The PRSA Foundation and the Museum of Public Relations partner to advance diversity and inclusion with the launch of the book Diverse Voices: Profiles in Leadership. Learn about the unique challenges faced by multicultural communications professionals and explore how you can improve diversity and inclusion in your organization with this new book Diverse Voices: Profi ...

This blog is presented by the IPR Organizational Communication Research Center. A new global report produced by IC Kollectif reviews how business leaders perceive internal communication, looks closely at the reality of the practice inside companies and explores how IC professionals can better position themselves as trusted advisors and key business enablers. ...

This blog post is presented by the IPR Commission on Measurement and Evaluation. “Cause and effect” in marketing and communications is not always what its practitioners be ...

This essay is presented by the IPR Commission on Measurement and Evaluation. Introduction Every organization has an objective. Whether it is profitability, growth or sustaina ...

Up until the 1980s, the public had a high level of trust in the media – tuning into anchors like Walter Cronkite on CBS news. He was a deeply respected and popular individual, affectionately known as Uncle Walter, at the time. When the public listened to him, they knew they were listening to a man of integrity ...