Do the Right Thing
This article is a part of the Commission on Measurement & Evaluation. This article originally appears in The Communication Director. In an age of disinformation and ...
Read More...This article is a part of the Commission on Measurement & Evaluation. This article originally appears in The Communication Director. In an age of disinformation and ...
Read More...This summary blog post appears courtesy of Cision and PRWeek. The full study can be found here. The 2018 Global Comms Repor ...
Read More...The blog post features the latest podcast episode of “The New CCO” courtesy of Page. ...
Read More...This blog is presented by the IPR Measurement Commission. “Insights from Industry Leaders: A Maturity Model for Stre ...
Read More...Unpredictable, dynamic environments and the challenges of digitalization force many corporations to question traditional ways of organizing their activities. A big idea often discussed by top management in this context is “agility” – meaning that organizations should become significantly more flexible, faster and respons ...
Read More...In our current age of globalisation, international public relations – understanding, engaging and executing global PR – is becoming more important than ever. Companies are crossing borders with their messages, media and services (whether it’s an active or passive choice) – and it’s vital that our industry is prepared ...
Read More...This blog is a part of Measurement Month and originally ap ...
Read More...This study appears courtesy of the author Dr. Melissa Dodd, University of Central Florida and originally appears in the Journal of Public Interest Communications. ...
Read More...Social media amplifies the voices of consumers and gives them a platform to voice both praise and criticism at the click of a button. Businesses often struggle with how to approach negative comments on social media, but engaging with customers and their criticisms can go a long way: 45 percent of people say they would v ...
Read More...This blog is a part of Measurement Month and originally appears in PR News. It is presented by the IPR Measurement Commission Virtual rea ...
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