Research Conversations

Blog of the Institute for Public Relations

Five Minutes With…Brad Rawlins

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Professor Brad Rawlins, chair of the communications department at Brigham Young University. Brad also is a member of the IPR Commission on Measurement and Evaluation. Brad, could you give me a thumbnail of the […]

Five Minutes with…Holly Heline Jarrell

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Holly Heline Jarrell, Group Managing Director at GfK Custom Research North America. Holly, tell us about your deep background in research, especially as it relates to measurement and evaluation of communications. I have spent […]

$15 Million in Gifts to Public Relations Education

Dr. Kelly is Professor, Department of Public Relations, College of Journalism and Communications, University of Florida The Council for Aid to Education (CAE) recently reported that private giving to higher education increased by 0.5 percent to $28 billion in Fiscal Year 2010, following a record decline of 11.9 percent the previous year (CAE, 2011).  Although modest, […]

Five Minutes With…Dr. Tom Watson

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. Today I am talking with Dr Tom Watson, Professor of Public Relations at The Media School at Bournemouth University in the United Kingdom. Tom also served as a Measurement Commission member for several years. Tom, the International History of […]

Social Capital as a Measure of Public Relations Impact

Public relations professionals are regularly asked to provide evidence of impact. Indicators or measures such as ROI, reputation rankings, website analytics, media hits, and other measures are used to show that public relations adds tangible value to organizations. I would like to offer an additional method to show how public relations serves organizations in a […]

Chester Burger – Citizen

Editor’s Note: The Institute for Public Relations together with the PRSA Foundation and the Arthur W. Page Society honored PR pioneer Chester Burger on his 90th birthday recently by announcing creation of the Chester Burger Scholarship for Excellence in Public Relations. Here, John Budd, a 50-year friend and colleague of Chet Burger, reflects on Chet’s […]

Five Minutes With… Don Stacks

This is David Geddes, chair of the Institute for Public Relations Commission on Measurement and Evaluation. I am also vice president of research and development at evolve24 in Saint Louis, Missouri. Today I am talking with Professor Don Stacks, Professor of Public Relations and Associate Dean for Research in the School of Communication at the […]

Third Annual Grunig Lecture – Public Relations Excellence 2010

Sunday, October 17, 2010 Washington DC Excellence in public relations as it has been described by Drs. James E. Grunig and Larissa A. Grunig and their collaborators remains one of the most widely read and arguably most researched theoretical models for our profession. The characteristics that the Grunigs have described as essential to effective public […]

Setting Best Practices in Public Relations Research

By David Michaelson There is growing recognition of value of research in developing and evaluating of public relations programs, but much of this value is never realized in the marketplace. There are many possible explanations for this, but the primary one may be very basic: a lack of understanding among practitioners of best practices or […]

Leaders in public relations speak at the Institute for Public Relations Leadership Forum

August 2010 — New York City Tom Kowaleski http://www.youtube.com/watch?v=y0PC8ktl_P4 Roger Bolton http://www.youtube.com/watch?v=lZZvFn9pqR0 Valerie DiMaria http://www.youtube.com/watch?v=AKweWwM6I2o Steve Dishart http://www.youtube.com/watch?v=XQF0D6bbTdI Tom Martin http://www.youtube.com/watch?v=wuXQVT50vig Dallas Lawrence http://www.youtube.com/watch?v=kiIjeV5OPOA