Research Conversations

Blog of the Institute for Public Relations

Tucked Away to Discuss Chief Communications Officer’s Role

Now available, the report of the third annual Academic Symposium hosted by the Tuck School of Business at Dartmouth College. The event was sponsored by the Institute for Public Relations and the Arthur W. Page Society. The 30 attendees included thought leaders from the academic community as well as corporate and agency leadership. The 2008 […]

Finding Our Essential Knowledge

Page Turner, the blog of the Arthur W. Page Society, has published my posting regarding the three kinds of research in our field, and how that relates to the Institute for Public Relations’ Essential Knowledge Project.

Payment for Coverage ‘Not Professional’

A large majority of journalists and public relations practitioners around the world say it is not professional for media to accept payments from news sources in return for coverage. Nevertheless, more than one in three practitioners and one in five journalists say it is generally considered okay in their countries for national media to accept […]

The Essential Knowledge Project

The Institute for Public Relations has introduced the Essential Knowledge Project, an online guide to the best research into how organizations build and manage mutually beneficial relationships with customers, communities, employees and other stakeholders. There is a tremendous amount of research conducted over the years on all aspects of creating and sustaining public opinion, attitudes […]