Research Conversations

Blog of the Institute for Public Relations

A Changing Life

“The people who get on in this world are the people who get up and look for the circumstances they want, and, if they can’t find them, make them.” – George Bernard Shaw Steve Dishart comes full circle From little boy who loved the shore, to young journalist, to corporate communications executive, I’ve now turned […]

Social Media Use by Journalists Good for the PR/PA practice?

Social media surveys are a dime a dozen these days and with good reason. Social media are hot in the public relations and public affairs profession. Practitioners at all levels want to know how to use them for publicity, marketing, sales, reputation management, crisis communications, and more. And judging by the PR/PA M&A agency business, […]

Web Analytics & Earned Media

What do web analytics have to do with public relations?” It’s a good question, given that web analytics are most often used by SEO professionals and online marketers to track visitors and sales from search results and content advertisements. The digitization of communications has enabled marketers to better understand the impact of their campaigns by […]

Web Analytics & Earned Media

What do web analytics have to do with public relations?” It’s a good question, given that web analytics are most often used by SEO professionals and online marketers to track visitors and sales from search results and content advertisements. The digitization of communications has enabled marketers to better understand the impact of their campaigns by […]

“Global Reach; Regional Leadership”

That’s the theme – and ambition – of Indonesia’s public relations community, which hosted a regional conference Feb. 2-4 in Jakarta for the International Public Relations Association (IPRA). There were 162 delegates from 23 countries attending. The Institute for Public Relations and its mission of PR research, measurement and evaluation had a high profile with […]

Armistice Day for AVE

The use of Advertising Value Equivalency (AVE) as media measurement and a tool to value media placements is one of the most contentious topics in our business; the topic seems to emerge at nearly every professional conference. As you undoubtedly know, AVE is essentially the practice of assigning a “value”to a news story by equating […]

Turning Over a New Leaf

Well, here we are. Still just days into the New Year. Time to turn over a new leaf. Start a new chapter in our personal or professional lives. Pick your metaphor; it feels good. Enter 2010 refreshed and re-energized. Apparently what characterizes our optimism at the Foundation for Public Relations Research and Education – the […]

In Search of Leadership in Public Relations

Leaders are crucial to the success, image and future of nations, organizations, and professions. However, few studies have directly examined leadership in public relations. To deal with this knowledge gap, the Plank Center for Leadership in Public Relations, established at the University of Alabama in 2005, has begun to build a research-based foundation of knowledge […]