Research Conversations

Blog of the Institute for Public Relations

Don’t Measure “Internal Communications”

Ok, first, allow me to apologize for the slightly click-baity headline. But I actually do mean it. Let’s all stop measuring internal communications for two reasons. First, internal communications is probably not actually internal and, Second, you’re wasting your time if you’re measuring the communications instead of the desired behavioral changes. I’ve been on a […]

Choosing the Right Name: How the U.S. Supreme Court Changed Trademark Law in 2017

Download Infographic: Choosing the Right Name Names are important, especially for organizations. They are meant to distinguish one thing from another in the marketplace. However, names are more than just identifiers. They can evoke an organization’s culture and attitude, stir emotions, and, when chosen poorly, can cause an otherwise good product or organization to be […]

It’s about How Employees Feel! The Impact of Emotional Culture on Employee-Organization Relationships

Offering employees the information they need and keeping them informed and updated is only one of the basic goals of internal communication. A more important purpose of internal communication is to establish employees’ deeper-level emotional connection with the organization. More and more companies today are striving to develop an emotional culture which emphasizes how employees […]

How Strategic Communication Deals with the Challenges of Visualization, Social Bots and Hypermodernity

This post appears courtesy of EUPRERA. The 2017 European Communication Monitor survey is based on responses from 3,387 communication professionals in 50 countries. Detailed analyses are available for 20 countries and different types of organizations (companies, non-profits, governmental, agencies). The study was organized by the European Public Relations Education and Research Association (EUPRERA) and the […]

The Strengths and Weaknesses of U.S. PR Firms

Based on our recent survey of 100 U.S. executives about the PR firms they use, we were able to create a quadrant analysis of the key strengths, weaknesses, assets, and vulnerabilities of PR services. This can help firms prioritize their ongoing improvements. The top right quadrant lists skills and services that respondents ranked above the […]