Research Conversations

Blog of the Institute for Public Relations

Strategy and Tactics: Finding a Balance through Research

It’s a curious thing how the overwhelming majority of public relations agencies and practitioners identify as “strategists.” Here is the problem: if everyone is a strategist, how does anything get done? The natural inclination seems to be that “tactics are subordinate to strategy.” True, public relations is much more than just press conferences, interviews and […]

The Top Five Reasons Leaders Don’t Communicate

At some point in your career, you may have bemoaned to colleagues, “How do I get my leaders out to talk to employees? We’re going through lots of change, they need to be visible and I can’t get them out of their offices.” Despite well-thought-out leadership communication strategies, leaders may balk at getting face-to-face with […]

The Difference Between Earned Influence and Paid Promotion

Digital influencer marketing is becoming a blunt instrument Reliable measures of return on investment have always been one of the biggest challenges of marketing and PR. It is now more than 100 years since US marketing man John Wanamaker said, “Half the money I spend on advertising is wasted. The trouble is I don’t know […]

Corporate Character: How Ethical Frameworks Are Cultivated

Organizations consistently use terms such as character to describe themselves in terms of mission, vision, and values. Oftentimes character is used to describe the decision-making framework and parameters of an organization, centering on integrity or leadership – but otherwise, little effort is often made to discern character and to systematically cultivate the character of an […]

Seven Reasons PR Matters More Than Ever

Never before have I felt that the profession of public relations is under siege as it is now. For one who has been in the profession for more than 25 years and teaches at the university graduate level, each week I face students who are uncertain about how to think about their chosen field as […]

Five Principles for Employee Communications

During twenty years in the communications profession the most principled folks I’ve met are those in employee communications. So why write about principles for them? If you’re an internal or employee communication practitioner you know that having a set of principles rendered explicitly can promote meaningful discussion about what you can do to help stakeholders […]

IPR Supports Multinational Communication Conference for Ibero-American Senior Managers

How is public relations studied and practiced around the globe is a question that always fascinates scholars and professionals. Major professional associations of Latin America, Portugal, and Spain will host the First Ibero-American Summit of Strategic Communication (CIBECOM), April 5-7, in Miami (see video). The Institute for Public Relations (IPR) is supporting the summit and […]

Why Companies Should Seek #INSTAFAME Right Now

This post appears courtesy of The University of Massachusetts Dartmouth Center for Marketing Research and The Conference Board. The full study is available here. Though much of its popularity is fueled by millennial users, The University of Massachusetts Dartmouth Center for Marketing Research dove in to the details of how the fastest-growing businesses (Inc. 500) […]