In partnership with Ragan, “How We Did It” is a blog series that features IPR Trustees offering insight into an initiative or decision that had a positive impact.
Guerrilla marketing sometimes lives up to its name, as when LED devices are mistaken for bombs in a major city—and all h
...
This blog post, written by Dr. Terry Flynn and Tim Li, is based on a research paper by Thomas Wood, Ph.D., Assistant Professor at Ohio State University; and Ethan Porter, Ph.D., Assistant Professor of Media and Public Affairs at George Washington University.
Key Findings
A “b
...
In partnership with PR News, “Lessons Earned”is a series featuring IPR Trustees sharing a difficult lesson.
Failure is the mother of success. This saying has never been truer for me than when I think about how I d
...
In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career.
I’ve had a lot of dreams in my lifetime. Some I’ve kept to myself. Man
...
In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career.
Late July 2012, Wimbledon was over and London was rejecting trad
...
New Research Uncovers Practices and their Influence on Client Satisfaction with PR Agencies.
Organizations worldwide last year spent $15 billion on outside public relations counsel and services, estimates The Holmes Report, retaining from among tens of thou
...
In partnership with PR News, “Lessons Earned” is a series featuring IPR Trustees sharing a difficult lesson.
If I had a dollar for every business mistake I’ve committed, I’d be sitting atop the Forb
...
Most of us in public relations have heard the claim that publicity, or earned media, has greater credibility than a paid advertisement. Consider what the author (Wynne) of a 2014 Forbes article titled “The Real Difference between PR and Advertising” wrote:
“A
...