Brands Must be Human to the Core to Thrive in the Consumer Revolution
This blog post appears courtesy of We Communications. To view the full WE Communications Brands in Motion 2019 report, please visit here. ...
Read More...This blog post appears courtesy of We Communications. To view the full WE Communications Brands in Motion 2019 report, please visit here. ...
Read More...Download Flyer (PDF): Bridge 2020 Call for Submissions For more information about the conference (including sponsorship opportunities), please visit ...
Read More...The process of building relationships between corporations and nonprofit organizations is not often discussed – and these partnerships are often at the heart of corporate social responsibility (CSR) initiatives. This research focuses on such partnerships, drawing upon in-depth interviews with senior leaders of corporations top-ranked for CS ...
Read More...The role of public relations in crisis communication is well-documented, but its role in politics and international crises is underdeveloped. To fill this gap, a recent study published in the International Communication Gazette explored how the ...
Read More...In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. “This is the biggest product launch in Experian’s history.” ...
Read More...This research primer helps organizations deliver more research-based, theoretical insights driven by behavioral science. This report covers what behavioral science is, behavioral economics and nudges, behavioral insights and public relations, the ethics of behavioral science and more.
Working with the Volume Off…Ignoring Content to See Clearly Overcoming the attention deficit syndrome via strategic internal communications and change management. An overwhelming byproduct of today’s digital reality is the volume of content produced for consumption. Unfortunately, most of the informati ...
Read More...This Institute for Public Relations (IPR) 2019 Future of Work Report investigates the future of work and the impact of several factors on the changing nature of work, including a rapidly and continuously shifting technological landscape, the growth of globalization, and the juxtaposition of new and tenured members of the workforce.
Is improving leadership even on the radar screen in our profession? The short answer to that question appears to be no, according to the results of the Plank Center’s Leadership Report Card 2019. Though numerous blogs, articles and research studies in our field recognize the importance of improving leaders ...
Read More...This blog post, written by Dr. Terry Flynn and Tim Li, is based on a research paper by Brendan Nyhan, Dartmouth College; and Jason Reifler, University of Exeter. Key Findings Denying misleading claims can reduce misperceptions, but it is often limited because peo ...
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